ICM/Guardian Prediction Poll:

deconstructing its performance

Creston Unlimited

ICM Unlimited is a part of Creston Unlimited.

Pulse of the Nation

The Pulse of the Nation from ICM Unlimited is the most flexible and cost-effective online omnibus service in the UK

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

MRS Awards

MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Contactless Payment

Fresh research from ICM Unlimited suggests that contactless payment is really starting to gain momentum -- especially in London.

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The latest from ICM Unlimited

Why French polling regulation won’t work in UK

Why French polling regulation won’t work in UK

Dear Lord Foulkes, sounds like a great idea! In a former life, I was head of political polling for a polling company...

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Uberfication (Or the On-Demand revolution) Part 1

Uberfication (Or the On-Demand revolution) Part 1

Uberfication (Or the On-Demand revolution) Part 1: What it is and what you need to know  Uber doesn’t own...

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Labour Leadership recognition poll

Labour Leadership recognition poll

The contest for the next leader of the Labour Party is heating up in line with the field being narrowed down, with just...

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Minority support for FIFA World Cup hosts.

Minority support for FIFA World Cup hosts.

Over the past month a huge amount of media attention has been focused on the arrest of several senior FIFA officials...

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Can families afford to share parental leave?

Can families afford to share parental leave?

Virgin’s recent announcement on parental leave comes in response to government Shared Parental Leave reforms....

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Guardian Poll - June 2015

Guardian Poll - June 2015

The first post-2015 national voting intention poll from ICM almost exactly mirrors the actual result of the election,...

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Only 1 in 6 consider retail a good career

Only 1 in 6 consider retail a good career

A recent ICM Unlimited poll for Retail Week has found that despite the size of the retail sector the public have...

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Public reaction to new government policies

Public reaction to new government policies

As David Cameron begins his second term with an increased majority, he finds himself in the unexpected position –...

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Implications of the EU referendum question wording

Implications of the EU referendum question wording

Last Wednesday’s Queen’s Speech (27th May) saw the UK Government commit to introducing legislation to allow...

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Does political marketing sway voters?

Does political marketing sway voters?

Despite UK political parties spending millions on marketing during the general election, only a small proportion of...

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Television is bringing the family together

Television is bringing the family together

No need to be ashamed about your nightly TV indulgences; Great Britain is a nation of self-proclaimed telly...

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'Digital by default' public services

'Digital by default' public services

Since September 2010, the government has been working towards a ‘digital by default’ policy for public...

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Prediction Poll: deconstructing its performance

Prediction Poll: deconstructing its performance

At the moment the Exit Poll was announced, incredulity soon turned to disbelief at the failure of the conventional...

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Final General Election 2015 Poll

Final General Election 2015 Poll

In the full and final ICM/Guardian prediction for the 2015 General Election, Labour edge into a 1-point lead compared...

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Preliminary Prediction Poll

Preliminary Prediction Poll

In the preliminary ICM/Guardian prediction for the 2015 General Election - which will be updated after further...

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Sheffield Hallam Constituency Poll

Sheffield Hallam Constituency Poll

A new poll conducted by ICM for The Guardian shows Nick Clegg is on course to hold onto his seat in Sheffield Hallam....

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BBC Question Time Election Leaders' Special Poll

BBC Question Time Election Leaders' Special Poll

A flash poll conducted by ICM for The Guardian after the BBC Question Time Election Leaders’ Special shows that...

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World War II Poll for Sputnik News

World War II Poll for Sputnik News

In a poll for Sputnik News, ICM asked a representative sample of the population in each of GB, France and Germany who...

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The Vinyl Revival: the 35-44s return to records

The Vinyl Revival: the 35-44s return to records

The Vinyl Revival: our third year of music research sees 35-44s return to records  Unless you’ve been...

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Companies should say whether they pay living wage.

Companies should say whether they pay living wage.

An ICM poll for Retail Week has revealed concern amongst British consumers around zero hours contracts and the living...

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