Creston Unlimited

ICM Unlimited is a part of Creston Unlimited.

Scottish Independence Referendum

All the latest ICM Unlimited polls on the Scottish Independence Referendum #indyref 

Pulse of the Nation

The Pulse of the Nation from ICM Unlimited is the most flexible and cost-effective online omnibus service in the UK

What future for the British brand?

In the event of Scottish independence a third of Britons are less likely to deal with companies based in Scotland.

MRS Awards

MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

Digital Impact Awards

ICM Unlimited is proud to have won Bronze at Digital Impact Awards 2013: Best Use of Digital to an Internal Audience.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

Contactless Payment

Fresh research from ICM Unlimited suggests that contactless payment is really starting to gain momentum -- especially in London.

Clear thinking in a complex world

ICM Unlimited’s clients act with confidence.

They have a research partner that brings clear-cut insight to the table. A full service agency that works fast.  With imagination. With rigour. One that works with brands like the BBC, Aviva, Sainsbury’s, The Guardian and Vodafone. One that wants to work with you. Take a look at our work to find out what we can do for you.

The latest from ICM Unlimited

Pre-Christmas discounts hit Jan sales

Pre-Christmas discounts hit Jan sales

The rise of pre-Christmas sales, such as Black Friday, could see shoppers spending less in January Sales, findings from...

Read
A quarter unlikely to check caller's ID

A quarter unlikely to check caller's ID

Research carried out on behalf of Financial Fraud Action UK (FFA UK) suggests that 58% of people have received...

Read
Pop tops hold music

Pop tops hold music

A recent survey conducted by ICM Unlimited asked, what music, if any, they would like to hear whilst waiting...

Read
ICM Research goes Unlimited

ICM Research goes Unlimited

​This has been a big month for us,and for Creston, the agency group we're proud to be a part of. In order to...

Read
Immigration - what the public thinks.

Immigration - what the public thinks.

Hardly a day goes by without the subject of immigration topping the media headlines. The rise of UKIP in the polls is...

Read
Advertising effectiveness

Advertising effectiveness

We work with Aviva across their business, including the tracking and creative development of their advertising. So we...

Read
GB support for airstrikes against IS

GB support for airstrikes against IS

ICM Unlimited, on behalf of the Russian news agency Rossiya Segodnya, conducted a poll to find the level of support in...

Read
Public support for migrants integrating into UK

Public support for migrants integrating into UK

New research from ICM Unlimited on behalf of British Future, an independent think-tank, sets out public attitudes to...

Read
ICM Unlimited is a part of Creston Unlimited

ICM Unlimited is a part of Creston Unlimited

ICM Unlimited is a part of Creston Unlimited. With a shared creative philosophy, common tools and unlimited...

Read
Guardian poll – November 2014

Guardian poll – November 2014

The November ICM/Guardian poll further reflects the current levels of pessimism associated with Labour, with Ed...

Read
Over half don’t know what current base rate is

Over half don’t know what current base rate is

On the 6th November the MPC voted yet again to keep interest rates on hold at 0.5%. A recent poll by ICM investigates...

Read
Language students understand only basics

Language students understand only basics

The majority of young language students are not progressing beyond basic levels of ability, according to the Youth...

Read
Bring your own device to work?

Bring your own device to work?

Bring your own device? 75% of employees that use their own phone for work get no compensation. British businesses...

Read
ICM/Sunday Telegraph Wisdom Index - November 2014

ICM/Sunday Telegraph Wisdom Index - November 2014

If Ed Miliband’s problems were not big enough, the Labour leader now has to contend with this Parliamentary...

Read
Another cautious Christmas

Another cautious Christmas

With economic growth returning to pre-recession levels earlier this year and Christmas around the corner, is a bumper...

Read
The toxic consumer - part 1

The toxic consumer - part 1

ICM recently ran some research into how consumers use social media to communicate with brands, and in particular how...

Read
The toxic consumer - part 2

The toxic consumer - part 2

If you read my first blog ‘Meet the Toxic Consumer’ you’ll know that some recent research we ran for...

Read
Parents admit to maths struggle

Parents admit to maths struggle

New research conducted by ICM for Carol Vorderman's online maths school ‘The Maths Factor’ found that...

Read
Framing, feeling, voting

Framing, feeling, voting

At ICM, we took a step back to look at the some of the dynamics of the Scottish independence referendum. Let’s...

Read
The cutting room floor

The cutting room floor

When the sun is shining and there is peace in the world, the specialist advertising market researcher would script test...

Read