Creston Unlimited

ICM Unlimited is a part of Creston Unlimited.

Scottish Independence Referendum

All the latest ICM Unlimited polls on the Scottish Independence Referendum #indyref 

Pulse of the Nation

The Pulse of the Nation from ICM Unlimited is the most flexible and cost-effective online omnibus service in the UK

What future for the British brand?

In the event of Scottish independence a third of Britons are less likely to deal with companies based in Scotland.

MRS Awards

MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

Digital Impact Awards

ICM Unlimited is proud to have won Bronze at Digital Impact Awards 2013: Best Use of Digital to an Internal Audience.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

Contactless Payment

Fresh research from ICM Unlimited suggests that contactless payment is really starting to gain momentum -- especially in London.

Clear thinking in a complex world

ICM Unlimited’s clients act with confidence.

They have a research partner that brings clear-cut insight to the table. A full service agency that works fast.  With imagination. With rigour. One that works with brands like the BBC, Aviva, Sainsbury’s, The Guardian and Vodafone. One that wants to work with you. Take a look at our work to find out what we can do for you.

The latest from ICM Unlimited

BBC Election debate recruitment

BBC Election debate recruitment

ICM employed a recruitment strategy that was premised on orthodox random location selection techniques. A total of 30...

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Digital Democracy

Digital Democracy

Why virtual polling booths could help to reverse Britain’s falling turnout at the polls The internet has...

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Sunday Telegraph/ICM Wisdom Index, April 2015

Sunday Telegraph/ICM Wisdom Index, April 2015

The latest Sunday Telegraph Wisdom Index poll continues to show a neck and neck race, with additional question on trust...

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Guardian Poll – April 2015

Guardian Poll – April 2015

In a departure from the mean, the latest ICM/Guardian poll sees the Conservatives (39%) stretch out to a 6-point lead...

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GPs - workload has negative impact on patient care

GPs - workload has negative impact on patient care

The BMA this week published the first extract from their Future of General Practice 2015 survey of more than 15,000 GPs...

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Is DIY in need of a makeover?

Is DIY in need of a makeover?

As Kingfisher Group announces the closure of 1 in 6 superstores in the UK and Ireland, research from ICM Unlimited...

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Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote...

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BBC Music Radio public consultation

BBC Music Radio public consultation

The BBC Trust recently published findings from its service review of BBC music radio stations. Public consultations...

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86% doubt immigration promises

86% doubt immigration promises

Immigration is once again a major theme in the UK General Election.  In a poll commissioned by British...

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ITV Leaders' Debate poll for The Guardian

ITV Leaders' Debate poll for The Guardian

ICM / The Guardian interviewed 1,372 people who watched the live TV debate between the leaders of seven parties: David...

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Gaining the online competitive advantage

Gaining the online competitive advantage

  Year on year we see an increase in online purchasing, consumers moving away from the high streets and retail...

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Is your mobile secure?

Is your mobile secure?

With phone-hackings, private data breaches and celebrity photo-leaks in recent years, mobile data privacy is slowly...

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Cameron and Miliband debate

Cameron and Miliband debate

ICM / Guardian interviewed 1123 people who watched the debate between Cameron and Miliband, with the Prime Minister...

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Two thirds are planning DIY

Two thirds are planning DIY

Easter is upon us – often a telling time for the fortunes of DIY retailers. And a recent ICM poll for Retail Week...

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The Sunday Telegraph/ ICM Wisdom Index, March 2015

The Sunday Telegraph/ ICM Wisdom Index, March 2015

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote...

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Guardian Poll - March 2015

Guardian Poll - March 2015

With the General Election no more than six weeks away, the lead that the Conservatives somewhat surprisingly...

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BBC Wales Poll, February 2015

BBC Wales Poll, February 2015

In the latest BBC Wales poll, the proportion of people seeking more powers for the Welsh Assembly has dropped by...

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Top 5 things SMEs want from banks

Top 5 things SMEs want from banks

Did you know that in 2014, small firms accounted for 99.3 per cent of all UK private businesses*? And of course,...

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Mentally checking in and out

Mentally checking in and out

Marketing has always been about arousal, and conscious and unconscious levels. But up until now, we were guessing at...

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70% of 1st time voters would consider 'None'

70% of 1st time voters would consider 'None'

An ICM poll commissioned by British Future found that seven in ten (70%) first-time voters (aged between 18 – 22...

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