ICM/Guardian Prediction Poll:

deconstructing its performance

Creston Unlimited

ICM Unlimited is a part of Creston Unlimited.

Pulse of the Nation

The Pulse of the Nation from ICM Unlimited is the most flexible and cost-effective online omnibus service in the UK

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

MRS Awards

MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Contactless Payment

Fresh research from ICM Unlimited suggests that contactless payment is really starting to gain momentum -- especially in London.

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The latest from ICM Unlimited

Does political marketing sway voters?

Does political marketing sway voters?

Despite UK political parties spending millions on marketing during the general election, only a small proportion of...

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Television is bringing the family together

Television is bringing the family together

No need to be ashamed about your nightly TV indulgences; Great Britain is a nation of self-proclaimed telly...

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'Digital by default' public services

'Digital by default' public services

Since September 2010, the government has been working towards a ‘digital by default’ policy for public...

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Prediction Poll: deconstructing its performance

Prediction Poll: deconstructing its performance

At the moment the Exit Poll was announced, incredulity soon turned to disbelief at the failure of the conventional...

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Final General Election 2015 Poll

Final General Election 2015 Poll

In the full and final ICM/Guardian prediction for the 2015 General Election, Labour edge into a 1-point lead compared...

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Preliminary Prediction Poll

Preliminary Prediction Poll

In the preliminary ICM/Guardian prediction for the 2015 General Election - which will be updated after further...

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Sheffield Hallam Constituency Poll

Sheffield Hallam Constituency Poll

A new poll conducted by ICM for The Guardian shows Nick Clegg is on course to hold onto his seat in Sheffield Hallam....

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BBC Question Time Election Leaders' Special Poll

BBC Question Time Election Leaders' Special Poll

A flash poll conducted by ICM for The Guardian after the BBC Question Time Election Leaders’ Special shows that...

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World War II Poll for Sputnik News

World War II Poll for Sputnik News

In a poll for Sputnik News, ICM asked a representative sample of the population in each of GB, France and Germany who...

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The Vinyl Revival: the 35-44s return to records

The Vinyl Revival: the 35-44s return to records

The Vinyl Revival: our third year of music research sees 35-44s return to records  Unless you’ve been...

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Companies should say whether they pay living wage.

Companies should say whether they pay living wage.

An ICM poll for Retail Week has revealed concern amongst British consumers around zero hours contracts and the living...

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Guardian Campaign Poll 3 - April 2015

Guardian Campaign Poll 3 - April 2015

With only ten days left before the election, the Tories fractionally increase their slim lead over Labour, up 1-point...

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Ukraine Media Coverage Poll for Sputnik News

Ukraine Media Coverage Poll for Sputnik News

In a poll for Sputnik News covering four European countries (GB, France, Germany and Greece), ICM found that 38% of the...

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Guardian Campaign Poll 2 - April 2015

Guardian Campaign Poll 2 - April 2015

The second ICM/Guardian campaign poll very much sees a reversion to the mean after last week’s shock 6-point lead...

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BBC Election debate recruitment

BBC Election debate recruitment

ICM employed a recruitment strategy that was premised on orthodox random location selection techniques. A total of 30...

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Digital Democracy

Digital Democracy

Why virtual polling booths could help to reverse Britain’s falling turnout at the polls The internet has...

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Sunday Telegraph/ICM Wisdom Index, April 2015

Sunday Telegraph/ICM Wisdom Index, April 2015

The latest Sunday Telegraph Wisdom Index poll continues to show a neck and neck race, with additional question on trust...

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Guardian Campaign Poll 1 – April 2015

Guardian Campaign Poll 1 – April 2015

In a departure from the mean, the latest ICM/Guardian poll sees the Conservatives (39%) stretch out to a 6-point lead...

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GPs - workload has negative impact on patient care

GPs - workload has negative impact on patient care

The BMA this week published the first extract from their Future of General Practice 2015 survey of more than 15,000 GPs...

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Is DIY in need of a makeover?

Is DIY in need of a makeover?

As Kingfisher Group announces the closure of 1 in 6 superstores in the UK and Ireland, research from ICM Unlimited...

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