Creston Unlimited

ICM Unlimited is a part of Creston Unlimited.

Scottish Independence Referendum

All the latest ICM Unlimited polls on the Scottish Independence Referendum #indyref 

Pulse of the Nation

The Pulse of the Nation from ICM Unlimited is the most flexible and cost-effective online omnibus service in the UK

What future for the British brand?

In the event of Scottish independence a third of Britons are less likely to deal with companies based in Scotland.

MRS Awards

MRS Awards 2013 winner in two categories for Predicting elections: a 'Wisdom of Crowds' approach.

Music buyers prefer CDs, vinyl and cassettes over the Cloud

Music lovers across the country are still buying their tunes in physical format with MP3 downloads seen very much as an add-on.

Digital Impact Awards

ICM Unlimited is proud to have won Bronze at Digital Impact Awards 2013: Best Use of Digital to an Internal Audience.

Vinyl Demand

Research conducted to coincide with Record Store Day 2013 found that the vinyl resurgence not being driven by the older generations.

Contactless Payment

Fresh research from ICM Unlimited suggests that contactless payment is really starting to gain momentum -- especially in London.

Clear thinking in a complex world

ICM Unlimited’s clients act with confidence.

They have a research partner that brings clear-cut insight to the table. A full service agency that works fast.  With imagination. With rigour. One that works with brands like the BBC, Aviva, Sainsbury’s, The Guardian and Vodafone. One that wants to work with you. Take a look at our work to find out what we can do for you.

The latest from ICM Unlimited

Top 5 things SMEs want from banks

Top 5 things SMEs want from banks

Did you know that in 2014, small firms accounted for 99.3 per cent of all UK private businesses*? And of course,...

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Mentally checking in and out

Mentally checking in and out

Marketing has always been about arousal, and conscious and unconscious levels. But up until now, we were guessing at...

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70% of 1st time voters would consider 'None'

70% of 1st time voters would consider 'None'

An ICM poll commissioned by British Future found that seven in ten (70%) first-time voters (aged between 18 – 22...

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Tesco Poll for Retail Week

Tesco Poll for Retail Week

Tesco has been faced with a stream of bad news over the past few months, but the last few weeks have seen positive news...

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Guardian Poll – February 2015

Guardian Poll – February 2015

The February Guardian/ICM poll will certainly set the political cats among the pigeons, with a stunning +6 move for...

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Lloyds calls for SME banking competition

Lloyds calls for SME banking competition

We were interested to hear that Antonio Horta-Osorio, Chief Executive of Lloyds Bank, called for greater competition in...

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Future priorities for the BBC

Future priorities for the BBC

With the BBC’s charter expiring on 31 December 2016, ICM Unlimited has been working with the BBC Trust –...

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2015 in tech: convergence

2015 in tech: convergence

It’s all going a bit convergent. Convergence and consolidation are still in the news with BT’s...

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2015 in retail

2015 in retail

If 2014 was all about the discounters, digital and bringing bricks and clicks together, what will 2015 bring for...

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2015: a year of transition

2015: a year of transition

What is your New Year's resolution in 140 characters?  To lead an agency that is at the centre of an...

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Stress breaks alcohol resolutions

Stress breaks alcohol resolutions

Research conducted by ICM Unlimited on behalf of Drinkaware found that more than one in five (22%) adults made a New...

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Digital debate

Digital debate

An online poll from ICM on behalf of The Guardian looks at the public’s view on whether and how leader’s...

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Guardian Poll – January 2015

Guardian Poll – January 2015

The first Guardian/ICM poll of election year reveals the Conservatives are once again drawing closer to their Labour...

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Over 50s spend £300 on Christmas gifts

Over 50s spend £300 on Christmas gifts

This Christmas, Britain’s over 50s will spend on average £300 on Christmas gifts, with 29% spending the...

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Guardian Poll – December 2014

Guardian Poll – December 2014

December's Guardian poll makes miserable reading for the Conservatives, and in particular Chancellor George Osborne...

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4 in 5 - Greens should be part of Leader TV Debates

4 in 5 - Greens should be part of Leader TV Debate

While TV Leader’s Debates before the 2015 General Election are yet to be confirmed, and may not take place at...

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EU role in sanctions on Russia

EU role in sanctions on Russia

The latest poll on behalf of the Russian news agency Rossiya Segodnya looks at the views of three nations about the...

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Pre-Christmas discounts hit Jan sales

Pre-Christmas discounts hit Jan sales

The rise of pre-Christmas sales, such as Black Friday, could see shoppers spending less in January Sales, findings from...

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A quarter unlikely to check caller's ID

A quarter unlikely to check caller's ID

Research carried out on behalf of Financial Fraud Action UK (FFA UK) suggests that 58% of people have received...

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Pop tops hold music

Pop tops hold music

A recent survey conducted by ICM Unlimited asked, what music, if any, they would like to hear whilst waiting...

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