Hide

Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? David Cameron returned from Europe with a package of proposals in hand, confident that he had secured enough to convince voters that remaining in the EU is the right course of...

Read
EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? Prior to David Cameron securing a package of reforms on the UK’s relationship with the EU, the weekly ICM EU referendum tracker edged back into a 4-point lead for Remain In...

Read
EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? Four consecutive polls, each revealing a lower Remain In number than the last, may constitute a trend. Since the 21st December the score for the pro-EU side has dipped marginally...

Read
EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? We’ll start with an apology for late delivery of this week’s referendum tracker. In a week when the BPC Polling Inquiry produced preliminary findings - with its much...

Read
Junior Doctor Strike

Junior Doctor Strike

The public supports junior doctors but not all strike action is considered justifiable   While the majority support the junior doctors in their strike action, there are mixed feelings over the circumstances under...

Read
Guardian Poll- January 2016

Guardian Poll- January 2016

One day before the preliminary findings of the BPC Inquiry into the failure of the polls at the General Election the latest Guardian / ICM poll suggests that the Conservatives lead Labour by 5-points, touching the critical...

Read
English National Anthem Poll

English National Anthem Poll

With the Welsh and Scots cherishing their own anthems, delivered with such spine-tingling passion and pride before rugby and other important events, the English have always seemed a little uncomfortable in being left out of...

Read
EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? Although the race appeared to narrow in mid-December, with a number of polls - including our own - putting the referendum question at 50-50, ICM Unlimited's weekly...

Read
ICM Unlimited Academy- Join the team!

ICM Unlimited Academy- Join the team!

Join the ICM Unlimited Academy 2016 The Academy is a year of intensive professional development for recent graduates, so if you want to work with us and  have something that sets you apart from the crowd get in...

Read
January Sales: are they still popular?

January Sales: are they still popular?

Early January has traditionally been heralded as the time of till ringing, card tapping, bargain brimming, sales. However, with the ever increasing pre-Christmas sales and focus on Black Friday, could January no longer be...

Read
Infographic: How healthy is the UK?

Infographic: How healthy is the UK?

These stomach-churning statistics show that people in the UK have some worrying lifestyle habits and a lack of knowledge where diet is concerned.

Read