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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Pre-Christmas discounts hit Jan sales

Pre-Christmas discounts hit Jan sales

The rise of pre-Christmas sales, such as Black Friday, could see shoppers spending less in January Sales, findings from an ICM Unlimited poll for Retail Week suggest. Over a third of consumers (36%) plan to spend less in...

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A quarter unlikely to check caller's ID

A quarter unlikely to check caller's ID

Research carried out on behalf of Financial Fraud Action UK (FFA UK) suggests that 58% of people have received suspect calls. Despite this, results also found that a quarter of people are unlikely to check a...

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Pop tops hold music

Pop tops hold music

A recent survey conducted by ICM Unlimited asked, what music, if any, they would like to hear whilst waiting on hold to either make a purchase or assistance with previously purchased a product or...

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ICM Research goes Unlimited

ICM Research goes Unlimited

​This has been a big month for us,and for Creston, the agency group we're proud to be a part of. In order to reflect the increasingly joined up nature of our work, we and twenty of our fellow agencies have become part...

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Immigration - what the public thinks.

Immigration - what the public thinks.

Hardly a day goes by without the subject of immigration topping the media headlines. The rise of UKIP in the polls is the most obvious manifestation of the increasing significance of immigration for many sections of the...

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Advertising effectiveness

Advertising effectiveness

We work with Aviva across their business, including the tracking and creative development of their advertising. So we were thrilled when they and AMV BBDO won a Bronze for campaign effectiveness this month at the IPA...

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GB support for airstrikes against IS

GB support for airstrikes against IS

ICM Unlimited, on behalf of the Russian news agency Rossiya Segodnya, conducted a poll to find the level of support in three European nations regarding military airstrikes and military action against the group IS. The...

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Public support for migrants integrating into UK

Public support for migrants integrating into UK

New research from ICM Unlimited on behalf of British Future, an independent think-tank, sets out public attitudes to immigration and the issues of integration. Findings published in British Future’s pamphlet,...

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ICM Unlimited is a part of Creston Unlimited

ICM Unlimited is a part of Creston Unlimited

ICM Unlimited is a part of Creston Unlimited. With a shared creative philosophy, common tools and unlimited thinking at its core, Creston Unlimited brings together consultants and discipline experts from across...

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Bring your own device to work?

Bring your own device to work?

Bring your own device? 75% of employees that use their own phone for work get no compensation. British businesses are benefitting from the BYOD (bring your own device) trend by failing to reimburse employees for work...

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Guardian poll – November 2014

Guardian poll – November 2014

The November ICM/Guardian poll further reflects the current levels of pessimism associated with Labour, with Ed Miliband’s party dropping 3-points this month to 32%, a number last seen back in the Summer. David Cameron...

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