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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

ICM Unlimited is a part of Creston Unlimited

ICM Unlimited is a part of Creston Unlimited

ICM Unlimited is a part of Creston Unlimited. With a shared creative philosophy, common tools and unlimited thinking at its core, Creston Unlimited brings together consultants and discipline experts from across...

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Bring your own device to work?

Bring your own device to work?

Bring your own device? 75% of employees that use their own phone for work get no compensation. British businesses are benefitting from the BYOD (bring your own device) trend by failing to reimburse employees for work...

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Guardian poll – November 2014

Guardian poll – November 2014

The November ICM/Guardian poll further reflects the current levels of pessimism associated with Labour, with Ed Miliband’s party dropping 3-points this month to 32%, a number last seen back in the Summer. David Cameron...

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Over half don’t know what current base rate is

Over half don’t know what current base rate is

On the 6th November the MPC voted yet again to keep interest rates on hold at 0.5%. A recent poll by ICM investigates the consumers knowledge of interest rates and some attitudes to how the consumer will cope with rising...

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Language students understand only basics

Language students understand only basics

The majority of young language students are not progressing beyond basic levels of ability, according to the Youth Voices research conducted by ICM for the Guardian and British Academy. For the languages most commonly...

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Another cautious Christmas

Another cautious Christmas

With economic growth returning to pre-recession levels earlier this year and Christmas around the corner, is a bumper Christmas in store for the UK retail industry? ICM’s recent Christmas Shopping poll for Retail Week...

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ICM/Sunday Telegraph Wisdom Index - November 2014

ICM/Sunday Telegraph Wisdom Index - November 2014

If Ed Miliband’s problems were not big enough, the Labour leader now has to contend with this Parliamentary cycles first Labour deficit in the Wisdom approach to political opinion polling, which asks voters what they...

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The toxic consumer - part 1

The toxic consumer - part 1

ICM recently ran some research into how consumers use social media to communicate with brands, and in particular how they complain about products and service-related issues. The objective of the research was to identify if...

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The toxic consumer - part 2

The toxic consumer - part 2

If you read my first blog ‘Meet the Toxic Consumer’ you’ll know that some recent research we ran for Marketing Week identified 250,000 consumers in the UK who use social media with the specific intention of...

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Parents admit to maths struggle

Parents admit to maths struggle

New research conducted by ICM for Carol Vorderman's online maths school ‘The Maths Factor’ found that 2/3 (66%) of parents feel that confidence in maths is one of the most important objectives for their...

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The cutting room floor

The cutting room floor

When the sun is shining and there is peace in the world, the specialist advertising market researcher would script test an advert in groups, neurotest and worm test the advert to make sure that it is optimised, that the...

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