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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Ukraine media coverage poll for Sputnik News

Ukraine media coverage poll for Sputnik News

In a poll for Sputnik News covering four European countries (GB, France, Germany and Greece), ICM found that 38% of the population had a great deal or fair amount of trust in mainstream media to cover the Ukrainian crisis...

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Guardian Campaign Poll 2 - April 2015

Guardian Campaign Poll 2 - April 2015

The second ICM/Guardian campaign poll very much sees a reversion to the mean after last week’s shock 6-point lead for the Conservatives. This week, they fall back to 34% (-5), still 2-points ahead of Labour (32%). The...

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BBC Election debate recruitment

BBC Election debate recruitment

ICM employed a recruitment strategy that was premised on orthodox random location selection techniques. A total of 30 small geographical areas (Super Output Areas, as defined by the Office for National Statistics) were...

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Digital Democracy

Digital Democracy

Why virtual polling booths could help to reverse Britain’s falling turnout at the polls The internet has changed the way people participate in democracies around the world. Here in Britain we can now tweet our MPs,...

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Sunday Telegraph/ICM Wisdom Index, April 2015

Sunday Telegraph/ICM Wisdom Index, April 2015

The latest Sunday Telegraph Wisdom Index poll continues to show a neck and neck race, with additional question on trust in both main parties to run the economy, and in helping people with the cost of living. 

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Guardian Poll – April 2015

Guardian Poll – April 2015

In a departure from the mean, the latest ICM/Guardian poll sees the Conservatives (39%) stretch out to a 6-point lead over Labour (33%), only one point shy of the magic 40% mark at which majority governments can be formed....

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GPs - workload has negative impact on patient care

GPs - workload has negative impact on patient care

The BMA this week published the first extract from their Future of General Practice 2015 survey of more than 15,000 GPs across the UK. The report extract, produced by ICM, is available through the following link:...

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Is DIY in need of a makeover?

Is DIY in need of a makeover?

As Kingfisher Group announces the closure of 1 in 6 superstores in the UK and Ireland, research from ICM Unlimited suggests that the DIY market is in need of a makeover to drive consumers’ interest, especially amongst...

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Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote in it, sees both the Conservatives and Labour on 32% although the Tories are slightly ahead when...

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BBC Music Radio public consultation

BBC Music Radio public consultation

The BBC Trust recently published findings from its service review of BBC music radio stations. Public consultations play a central role in these service reviews; they are a democratic exercise, offering the general public a...

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86% doubt immigration promises

86% doubt immigration promises

Immigration is once again a major theme in the UK General Election.  In a poll commissioned by British Future, ICM Unlimited found that 86% of the British public think it ‘unlikely’ that government...

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