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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Stress breaks alcohol resolutions

Stress breaks alcohol resolutions

Research conducted by ICM Unlimited on behalf of Drinkaware found that more than one in five (22%) adults made a New Year resolution to drink less. However, by the second week of January more than a third (35%) of them had...

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Digital debate

Digital debate

An online poll from ICM on behalf of The Guardian looks at the public’s view on whether and how leader’s debates before the next General Election should be shaped.    Then public are enthused that...

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Guardian Poll – January 2015

Guardian Poll – January 2015

The first Guardian/ICM poll of election year reveals the Conservatives are once again drawing closer to their Labour opponents after December’s relatively large gap, although still 3-points behind which, if replicated...

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Over 50s spend £300 on Christmas gifts

Over 50s spend £300 on Christmas gifts

This Christmas, Britain’s over 50s will spend on average £300 on Christmas gifts, with 29% spending the most on their children, compared to 28% on their partners, and 20% on their grandchildren.  The...

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Guardian Poll – December 2014

Guardian Poll – December 2014

December's Guardian poll makes miserable reading for the Conservatives, and in particular Chancellor George Osborne whose recent economic pronouncements appear to have had the effect of shaving three points from the Tory...

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4 in 5 - Greens should be part of Leader TV Debates

4 in 5 - Greens should be part of Leader TV Debates

While TV Leader’s Debates before the 2015 General Election are yet to be confirmed, and may not take place at all, the broadcasters have defined the parameters of what they would like to happen if the parties agree to...

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EU role in sanctions on Russia

EU role in sanctions on Russia

The latest poll on behalf of the Russian news agency Rossiya Segodnya looks at the views of three nations about the sanctions placed against Russia and the role the EU has played in implementing these sanctions. The poll...

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Pre-Christmas discounts hit Jan sales

Pre-Christmas discounts hit Jan sales

The rise of pre-Christmas sales, such as Black Friday, could see shoppers spending less in January Sales, findings from an ICM Unlimited poll for Retail Week suggest. Over a third of consumers (36%) plan to spend less in...

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A quarter unlikely to check caller's ID

A quarter unlikely to check caller's ID

Research carried out on behalf of Financial Fraud Action UK (FFA UK) suggests that 58% of people have received suspect calls. Despite this, results also found that a quarter of people are unlikely to check a...

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Pop tops hold music

Pop tops hold music

A recent survey conducted by ICM Unlimited asked, what music, if any, they would like to hear whilst waiting on hold to either make a purchase or assistance with previously purchased a product or...

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ICM Research goes Unlimited

ICM Research goes Unlimited

​This has been a big month for us,and for Creston, the agency group we're proud to be a part of. In order to reflect the increasingly joined up nature of our work, we and twenty of our fellow agencies have become part...

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