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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Mentally checking in and out

Mentally checking in and out

Marketing has always been about arousal, and conscious and unconscious levels. But up until now, we were guessing at the details.  Neuroscience is great for identifying what our brains are really doing, and this has...

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70% of 1st time voters would consider 'None'

70% of 1st time voters would consider 'None'

An ICM poll commissioned by British Future found that seven in ten (70%) first-time voters (aged between 18 – 22 year old) would consider placing their vote in ‘None of the above’ if there was an option to...

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Top 5 things SMEs want from banks

Top 5 things SMEs want from banks

Did you know that in 2014, small firms accounted for 99.3 per cent of all UK private businesses*? And of course, today’s SME (small or medium-sized enterprise) could be tomorrow’s FTSE 100 company. Small...

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Tesco Poll for Retail Week

Tesco Poll for Retail Week

Tesco has been faced with a stream of bad news over the past few months, but the last few weeks have seen positive news about sales growth and an appointment of a new chairman. But how does the public feel about Tesco...

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Guardian Poll – February 2015

Guardian Poll – February 2015

The February Guardian/ICM poll will certainly set the political cats among the pigeons, with a stunning +6 move for David Cameron’s Conservatives pushing them into a 4-point lead over Labour, after a 3-point deficit...

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Future priorities for the BBC

Future priorities for the BBC

With the BBC’s charter expiring on 31 December 2016, ICM Unlimited has been working with the BBC Trust – its governing body - to identify what the Corporation’s future priorities should be. New research...

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Lloyds calls for SME banking competition

Lloyds calls for SME banking competition

We were interested to hear that Antonio Horta-Osorio, Chief Executive of Lloyds Bank, called for greater competition in the SME banking market, in a speech at the annual conference of the British Chambers of Commerce (BCC)...

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2015 in tech: convergence

2015 in tech: convergence

It’s all going a bit convergent. Convergence and consolidation are still in the news with BT’s takeover of EE. The big uncertainty around all of this is how BT can ensure that they have much more traction...

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2015 in retail

2015 in retail

If 2014 was all about the discounters, digital and bringing bricks and clicks together, what will 2015 bring for retailers? With clothing sales reeling from the mild autumn, we know that retailers are impacted by elements...

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2015: a year of transition

2015: a year of transition

What is your New Year's resolution in 140 characters?  To lead an agency that is at the centre of an integrated agency-community that intelligently influences business strategy.   What do you...

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Stress breaks alcohol resolutions

Stress breaks alcohol resolutions

Research conducted by ICM Unlimited on behalf of Drinkaware found that more than one in five (22%) adults made a New Year resolution to drink less. However, by the second week of January more than a third (35%) of them had...

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