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Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

The EU referendum: how many do you want?

The EU referendum: how many do you want?

Although the date is not yet set in stone, a referendum will be held on British membership of the European Union sometime over the next eighteen months. Intriguingly, the latest contribution to the debate from...

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3/4 unwilling to pay for click-and-collect

3/4 unwilling to pay for click-and-collect

Click and collect services are one of the many ways that are now available to consumers to get hold of the things they buy.  Recent research by ICM Unlimited for Retail Week explored consumer use of click and collect...

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Guardian Poll - July 2015

Guardian Poll - July 2015

In the July Guardian/ICM poll, the Conservatives retain a solid, if slightly reduced lead of 4-points. They stand on 38% (up 1-point) on last month, with Labour benefitting from some switching to the tune of 3-points, rising...

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47% consider inheritance tax unfair

47% consider inheritance tax unfair

A recent ICM Unlimited survey on behalf of NFU mutual found that almost half of Brits (47%) consider the inheritance tax to be the most unfair. This is ahead of other taxes such as council tax (13%), VAT (11%) and stamp duty...

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ISIS poll for Daily Mirror

ISIS poll for Daily Mirror

A year on from Islamic State’s sweeping offensive through much of Sunni dominated Iraq and Syria, David Cameron has framed the bid to defeat IS as the ‘struggle of our generation’.  Among the British...

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Public split on Heathrow expansion

Public split on Heathrow expansion

With the Davies report solidly backing a 3rd runway for Heathrow, ICM tested opinion on whether the government should legislate in line with proposals. Seemingly just like the Cabinet, the public are split right down the...

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Why French polling regulation won’t work in UK

Why French polling regulation won’t work in UK

Dear Lord Foulkes, sounds like a great idea! In a former life, I was head of political polling for a polling company in France (YouGov, to be precise). As such, I had the privilege of sitting in front of the polling...

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Uberfication (Or the On-Demand revolution) Part 1

Uberfication (Or the On-Demand revolution) Part 1

Uberfication (Or the On-Demand revolution) Part 1: What it is and what you need to know  Uber doesn’t own any cars. Airbnb doesn’t own any rooms. Some see it as a load of hot air – a few geeks...

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Labour Leadership recognition poll

Labour Leadership recognition poll

The contest for the next leader of the Labour Party is heating up in line with the field being narrowed down, with just four candidates left in play. All will confess to much work needing to be done, not just in terms of...

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Minority support for FIFA World Cup hosts.

Minority support for FIFA World Cup hosts.

Over the past month a huge amount of media attention has been focused on the arrest of several senior FIFA officials and the subsequent resignation of Sepp Blatter as President of football's world governing body....

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Can families afford to share parental leave?

Can families afford to share parental leave?

Virgin’s recent announcement on parental leave comes in response to government Shared Parental Leave reforms.  This is a bold step that few other companies will be able to follow. However research from ICM...

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