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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Is your mobile secure?

Is your mobile secure?

With phone-hackings, private data breaches and celebrity photo-leaks in recent years, mobile data privacy is slowly moving to the forefront of consumer’s minds, with highest awareness levels amongst lower age...

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Cameron and Miliband debate

Cameron and Miliband debate

ICM / Guardian interviewed 1123 people who watched the debate between Cameron and Miliband, with the Prime Minister edging the outcome by 54% to 46%. Cameron also shaded things having the better arguments and actually...

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Two thirds are planning DIY

Two thirds are planning DIY

Easter is upon us – often a telling time for the fortunes of DIY retailers. And a recent ICM poll for Retail Week suggests that DIY retailers have reason to be optimistic.    In the poll, consumers give...

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The Sunday Telegraph/ ICM Wisdom Index, March 2015

The Sunday Telegraph/ ICM Wisdom Index, March 2015

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote in it, has produced a single point lead for the Conservatives on 32%, with Labour on 31%. Predictions...

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Guardian Poll - March 2015

Guardian Poll - March 2015

With the General Election no more than six weeks away, the lead that the Conservatives somewhat surprisingly established in last month’s poll is confirmed, but at a lower level. While the Conservatives hold firm on...

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BBC Wales Poll, February 2015

BBC Wales Poll, February 2015

In the latest BBC Wales poll, the proportion of people seeking more powers for the Welsh Assembly has dropped by 9-points, down to 40%. This still confirms the overall picture that around half of Welsh people want more from...

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Mentally checking in and out

Mentally checking in and out

Marketing has always been about arousal, and conscious and unconscious levels. But up until now, we were guessing at the details.  Neuroscience is great for identifying what our brains are really doing, and this has...

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70% of 1st time voters would consider 'None'

70% of 1st time voters would consider 'None'

An ICM poll commissioned by British Future found that seven in ten (70%) first-time voters (aged between 18 – 22 year old) would consider placing their vote in ‘None of the above’ if there was an option to...

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Top 5 things SMEs want from banks

Top 5 things SMEs want from banks

Did you know that in 2014, small firms accounted for 99.3 per cent of all UK private businesses*? And of course, today’s SME (small or medium-sized enterprise) could be tomorrow’s FTSE 100 company. Small...

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Tesco Poll for Retail Week

Tesco Poll for Retail Week

Tesco has been faced with a stream of bad news over the past few months, but the last few weeks have seen positive news about sales growth and an appointment of a new chairman. But how does the public feel about Tesco...

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Guardian Poll – February 2015

Guardian Poll – February 2015

The February Guardian/ICM poll will certainly set the political cats among the pigeons, with a stunning +6 move for David Cameron’s Conservatives pushing them into a 4-point lead over Labour, after a 3-point deficit...

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