Hide

Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Public split on Heathrow expansion

Public split on Heathrow expansion

With the Davies report solidly backing a 3rd runway for Heathrow, ICM tested opinion on whether the government should legislate in line with proposals. Seemingly just like the Cabinet, the public are split right down the...

Read
Why French polling regulation won’t work in UK

Why French polling regulation won’t work in UK

Dear Lord Foulkes, sounds like a great idea! In a former life, I was head of political polling for a polling company in France (YouGov, to be precise). As such, I had the privilege of sitting in front of the polling...

Read
Uberfication (Or the On-Demand revolution) Part 1

Uberfication (Or the On-Demand revolution) Part 1

Uberfication (Or the On-Demand revolution) Part 1: What it is and what you need to know  Uber doesn’t own any cars. Airbnb doesn’t own any rooms. Some see it as a load of hot air – a few geeks...

Read
Labour Leadership recognition poll

Labour Leadership recognition poll

The contest for the next leader of the Labour Party is heating up in line with the field being narrowed down, with just four candidates left in play. All will confess to much work needing to be done, not just in terms of...

Read
Minority support for FIFA World Cup hosts.

Minority support for FIFA World Cup hosts.

Over the past month a huge amount of media attention has been focused on the arrest of several senior FIFA officials and the subsequent resignation of Sepp Blatter as President of football's world governing body....

Read
Can families afford to share parental leave?

Can families afford to share parental leave?

Virgin’s recent announcement on parental leave comes in response to government Shared Parental Leave reforms.  This is a bold step that few other companies will be able to follow. However research from ICM...

Read
Guardian Poll - June 2015

Guardian Poll - June 2015

The first post-2015 national voting intention poll from ICM almost exactly mirrors the actual result of the election, with the Conservatives enjoying a 6-point lead over Labour. UKIP re-establish their 13% share, while the...

Read
Only 1 in 6 consider retail a good career

Only 1 in 6 consider retail a good career

A recent ICM Unlimited poll for Retail Week has found that despite the size of the retail sector the public have some reservations about it as a career choice.  When asked about which industries provided a good...

Read
Public reaction to new government policies

Public reaction to new government policies

As David Cameron begins his second term with an increased majority, he finds himself in the unexpected position – without coalition partners to consider – of being able to introduce a whole new legislative...

Read
Implications of the EU referendum question wording

Implications of the EU referendum question wording

Last Wednesday’s Queen’s Speech (27th May) saw the UK Government commit to introducing legislation to allow the much publicised EU referendum to take place before the end of 2017. The long awaited in-out...

Read
Does political marketing sway voters?

Does political marketing sway voters?

Despite UK political parties spending millions on marketing during the general election, only a small proportion of voters changed their mind as a result of the campaign; that’s the headline finding from ICM’s...

Read