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Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

BBC Question Time Election Leaders' Special Poll

BBC Question Time Election Leaders' Special Poll

A flash poll conducted by ICM for The Guardian after the BBC Question Time Election Leaders’ Special shows that David Cameron was judged to have ‘won’ the contest. Among a sample of over 1,000 people who...

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The Vinyl Revival: the 35-44s return to records

The Vinyl Revival: the 35-44s return to records

The Vinyl Revival: our third year of music research sees 35-44s return to records  Unless you’ve been living on Mars for the last six weeks, the resurgence of vinyl won’t have escaped your notice –...

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World War II Poll for Sputnik News

World War II Poll for Sputnik News

In a poll for Sputnik News, ICM asked a representative sample of the population in each of GB, France and Germany who they thought played the main role in liberating Europe during World War II. Four in ten (43%, rising to...

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Companies should say whether they pay living wage.

Companies should say whether they pay living wage.

An ICM poll for Retail Week has revealed concern amongst British consumers around zero hours contracts and the living wage. The poll found that almost half of shoppers (45%) would be put off shopping with a retailer who used...

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Guardian Campaign Poll 3 - April 2015

Guardian Campaign Poll 3 - April 2015

With only ten days left before the election, the Tories fractionally increase their slim lead over Labour, up 1-point this week to 3-points. Their share is 35%, with Labour on 32%. The Liberal Democrats (9%) shed 1-point...

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Ukraine Media Coverage Poll for Sputnik News

Ukraine Media Coverage Poll for Sputnik News

In a poll for Sputnik News covering four European countries (GB, France, Germany and Greece), ICM found that 38% of the population had a great deal or fair amount of trust in mainstream media to cover the Ukrainian crisis...

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Guardian Campaign Poll 2 - April 2015

Guardian Campaign Poll 2 - April 2015

The second ICM/Guardian campaign poll very much sees a reversion to the mean after last week’s shock 6-point lead for the Conservatives. This week, they fall back to 34% (-5), still 2-points ahead of Labour (32%). The...

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BBC Election debate recruitment

BBC Election debate recruitment

ICM employed a recruitment strategy that was premised on orthodox random location selection techniques. A total of 30 small geographical areas (Super Output Areas, as defined by the Office for National Statistics) were...

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Digital Democracy

Digital Democracy

Why virtual polling booths could help to reverse Britain’s falling turnout at the polls The internet has changed the way people participate in democracies around the world. Here in Britain we can now tweet our MPs,...

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Sunday Telegraph/ICM Wisdom Index, April 2015

Sunday Telegraph/ICM Wisdom Index, April 2015

The latest Sunday Telegraph Wisdom Index poll continues to show a neck and neck race, with additional question on trust in both main parties to run the economy, and in helping people with the cost of living. 

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Guardian Campaign Poll 1 – April 2015

Guardian Campaign Poll 1 – April 2015

In a departure from the mean, the latest ICM/Guardian poll sees the Conservatives (39%) stretch out to a 6-point lead over Labour (33%), only one point shy of the magic 40% mark at which majority governments can be formed....

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