From a poll of 2,010 people, 61 per cent of British adults claim to know Google+ and 17 per cent say they use, but further analysis shows that less than one-third of these actually do, which the others confusing Google+ for other Google services like the main Google search engine and Gmail. Richard Bussy spoke to Brand Republic to talk about the root of the confusion and what this means for marketers and researchers.
Through 32,000 quantitative interviews ICM has also looked at claimed usage scores of Google+ and a variety of other social media websites, judging G+ against its peers and understanding how best to approach G+ research without picking up the over claim brought about by low awareness of the site coupled with very strong awareness and similar branding of the Google master brand.
To read the on Brand Republic click here
(a subscription is required) or to read a PDF version click here