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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Final General Election 2015 Poll

Final General Election 2015 Poll

In the full and final ICM/Guardian prediction for the 2015 General Election, Labour edge into a 1-point lead compared to yesterday, with the parties holding its 35% share but the Tories dropping back 1-point.. The poll...

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Preliminary Prediction Poll

Preliminary Prediction Poll

In the preliminary ICM/Guardian prediction for the 2015 General Election - which will be updated after further interviewing tonight, 6th May - the parties are deadlocked, with the Conservative small campaign lead wiped out,...

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Sheffield Hallam Constituency Poll

Sheffield Hallam Constituency Poll

A new poll conducted by ICM for The Guardian shows Nick Clegg is on course to hold onto his seat in Sheffield Hallam. When respondents are presented with named candidates, the topline results are as follows: Ian Walker...

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BBC Question Time Election Leaders' Special Poll

BBC Question Time Election Leaders' Special Poll

A flash poll conducted by ICM for The Guardian after the BBC Question Time Election Leaders’ Special shows that David Cameron was judged to have ‘won’ the contest. Among a sample of over 1,000 people who...

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Guardian Campaign Poll 3 - April 2015

Guardian Campaign Poll 3 - April 2015

With only ten days left before the election, the Tories fractionally increase their slim lead over Labour, up 1-point this week to 3-points. Their share is 35%, with Labour on 32%. The Liberal Democrats (9%) shed 1-point...

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Guardian Campaign Poll 2 - April 2015

Guardian Campaign Poll 2 - April 2015

The second ICM/Guardian campaign poll very much sees a reversion to the mean after last week’s shock 6-point lead for the Conservatives. This week, they fall back to 34% (-5), still 2-points ahead of Labour (32%). The...

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Sunday Telegraph/ICM Wisdom Index, April 2015

Sunday Telegraph/ICM Wisdom Index, April 2015

The latest Sunday Telegraph Wisdom Index poll continues to show a neck and neck race, with additional question on trust in both main parties to run the economy, and in helping people with the cost of living. 

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Guardian Campaign Poll 1 – April 2015

Guardian Campaign Poll 1 – April 2015

In a departure from the mean, the latest ICM/Guardian poll sees the Conservatives (39%) stretch out to a 6-point lead over Labour (33%), only one point shy of the magic 40% mark at which majority governments can be formed....

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Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote in it, sees both the Conservatives and Labour on 32% although the Tories are slightly ahead when...

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ITV Leaders' Debate poll for The Guardian

ITV Leaders' Debate poll for The Guardian

ICM / The Guardian interviewed 1,372 people who watched the live TV debate between the leaders of seven parties: David Cameron (Conservative), Ed Miliband (Labour), Nick Clegg (Liberal Democrats), Nicola Sturgeon (SNP),...

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Cameron and Miliband debate

Cameron and Miliband debate

ICM / Guardian interviewed 1123 people who watched the debate between Cameron and Miliband, with the Prime Minister edging the outcome by 54% to 46%. Cameron also shaded things having the better arguments and actually...

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