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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Guardian poll – November 2014

Guardian poll – November 2014

The November ICM/Guardian poll further reflects the current levels of pessimism associated with Labour, with Ed Miliband’s party dropping 3-points this month to 32%, a number last seen back in the Summer. David Cameron...

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ICM/Sunday Telegraph Wisdom Index - November 2014

ICM/Sunday Telegraph Wisdom Index - November 2014

If Ed Miliband’s problems were not big enough, the Labour leader now has to contend with this Parliamentary cycles first Labour deficit in the Wisdom approach to political opinion polling, which asks voters what they...

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ICM/Sunday Telegraph Wisdom Index - October 2014

ICM/Sunday Telegraph Wisdom Index - October 2014

The Wisdom Index is following orthodox polls in showing improved Conservative election prospects, but not by enough for the party to move ahead of Labour. The Conservatives are on 30% a fraction behind Labour on 32% (-1)....

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Guardian poll – October 2014

Guardian poll – October 2014

The UKIP surge in the aftermath of their impressive performances in Clacton and in Heywood & Middleton by-elections amounts to 5-points in the latest ICM/Guardian monthly poll. Nigel Farage’s party jump to 14%,...

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Guardian leaders poll - October 2014

Guardian leaders poll - October 2014

The conference season’s biggest moment was probably Ed Miliband apparently ‘forgetting’ to mention immigration or the debt in his signature speech to Labour supporters, for which he has been routinely...

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BBC Wales Poll September 2014

BBC Wales Poll September 2014

In the wake of the Scottish Independence referendum a week ago, an ICM/BBC Wales poll has found support for an independent Wales is at its lowest ever level recorded by ICM, with just 3% of Welsh people wanting the nation to...

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Guardian poll - September 2014

Guardian poll - September 2014

With the Scottish independence referendum only days away, it seems easy to forget that Westminster is now approaching the final party conference season before a General Election that is only eight months away. At this point...

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Sun on Sunday Independence Referendum poll

Sun on Sunday Independence Referendum poll

The ICM/Sun on Sunday poll looks at views of Scottish independence from south of the Border; to what extent to people in England and Wales concur with Scots as the independence referendum goes to the wire? Across England...

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Sunday Telegraph Independence Referendum poll

Sunday Telegraph Independence Referendum poll

The ICM/Sunday Telegraph poll shows the biggest Yes share of the independence referendum campaign, with 54% reporting an intention to vote yes; 46% say no.   The poll is undoubtedly a surprise, but actually does sit...

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Guardian Scotland Independence Referendum poll

Guardian Scotland Independence Referendum poll

The first and only classically conducted ICM telephone poll of the Scottish Independence referendum confirms the remarkable growing belief that there will be an unprecedented level of turnout in the referendum. 88% say they...

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Salmond-Darling Independence Referendum Debate 2

Salmond-Darling Independence Referendum Debate 2

Alex Salmond won the second Scottish independence debate against Alistair Darling by a convincing margin according to a instant post debate survey conducted by ICM for The Guardian. Among a sample of 505 adults in Scotland...

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