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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Cameron and Miliband debate

Cameron and Miliband debate

ICM / Guardian interviewed 1123 people who watched the debate between Cameron and Miliband, with the Prime Minister edging the outcome by 54% to 46%. Cameron also shaded things having the better arguments and actually...

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The Sunday Telegraph/ ICM Wisdom Index, March 2015

The Sunday Telegraph/ ICM Wisdom Index, March 2015

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote in it, has produced a single point lead for the Conservatives on 32%, with Labour on 31%. Predictions...

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Guardian Poll - March 2015

Guardian Poll - March 2015

With the General Election no more than six weeks away, the lead that the Conservatives somewhat surprisingly established in last month’s poll is confirmed, but at a lower level. While the Conservatives hold firm on...

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BBC Wales Poll, February 2015

BBC Wales Poll, February 2015

In the latest BBC Wales poll, the proportion of people seeking more powers for the Welsh Assembly has dropped by 9-points, down to 40%. This still confirms the overall picture that around half of Welsh people want more from...

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Guardian Poll – February 2015

Guardian Poll – February 2015

The February Guardian/ICM poll will certainly set the political cats among the pigeons, with a stunning +6 move for David Cameron’s Conservatives pushing them into a 4-point lead over Labour, after a 3-point deficit...

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Digital debate

Digital debate

An online poll from ICM on behalf of The Guardian looks at the public’s view on whether and how leader’s debates before the next General Election should be shaped.    Then public are enthused that...

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Guardian Poll – January 2015

Guardian Poll – January 2015

The first Guardian/ICM poll of election year reveals the Conservatives are once again drawing closer to their Labour opponents after December’s relatively large gap, although still 3-points behind which, if replicated...

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Guardian Poll – December 2014

Guardian Poll – December 2014

December's Guardian poll makes miserable reading for the Conservatives, and in particular Chancellor George Osborne whose recent economic pronouncements appear to have had the effect of shaving three points from the Tory...

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4 in 5 - Greens should be part of Leader TV Debates

4 in 5 - Greens should be part of Leader TV Debates

While TV Leader’s Debates before the 2015 General Election are yet to be confirmed, and may not take place at all, the broadcasters have defined the parameters of what they would like to happen if the parties agree to...

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Guardian poll – November 2014

Guardian poll – November 2014

The November ICM/Guardian poll further reflects the current levels of pessimism associated with Labour, with Ed Miliband’s party dropping 3-points this month to 32%, a number last seen back in the Summer. David Cameron...

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ICM/Sunday Telegraph Wisdom Index - November 2014

ICM/Sunday Telegraph Wisdom Index - November 2014

If Ed Miliband’s problems were not big enough, the Labour leader now has to contend with this Parliamentary cycles first Labour deficit in the Wisdom approach to political opinion polling, which asks voters what they...

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