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Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Guardian Campaign Poll 3 - April 2015

Guardian Campaign Poll 3 - April 2015

With only ten days left before the election, the Tories fractionally increase their slim lead over Labour, up 1-point this week to 3-points. Their share is 35%, with Labour on 32%. The Liberal Democrats (9%) shed 1-point...

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Guardian Campaign Poll 2 - April 2015

Guardian Campaign Poll 2 - April 2015

The second ICM/Guardian campaign poll very much sees a reversion to the mean after last week’s shock 6-point lead for the Conservatives. This week, they fall back to 34% (-5), still 2-points ahead of Labour (32%). The...

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Sunday Telegraph/ICM Wisdom Index, April 2015

Sunday Telegraph/ICM Wisdom Index, April 2015

The latest Sunday Telegraph Wisdom Index poll continues to show a neck and neck race, with additional question on trust in both main parties to run the economy, and in helping people with the cost of living. 

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Guardian Campaign Poll 1 – April 2015

Guardian Campaign Poll 1 – April 2015

In a departure from the mean, the latest ICM/Guardian poll sees the Conservatives (39%) stretch out to a 6-point lead over Labour (33%), only one point shy of the magic 40% mark at which majority governments can be formed....

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Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

Sunday Telegraph/ICM Wisdom Index, March 2015 (2)

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote in it, sees both the Conservatives and Labour on 32% although the Tories are slightly ahead when...

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ITV Leaders' Debate poll for The Guardian

ITV Leaders' Debate poll for The Guardian

ICM / The Guardian interviewed 1,372 people who watched the live TV debate between the leaders of seven parties: David Cameron (Conservative), Ed Miliband (Labour), Nick Clegg (Liberal Democrats), Nicola Sturgeon (SNP),...

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Cameron and Miliband debate

Cameron and Miliband debate

ICM / Guardian interviewed 1123 people who watched the debate between Cameron and Miliband, with the Prime Minister edging the outcome by 54% to 46%. Cameron also shaded things having the better arguments and actually...

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The Sunday Telegraph/ ICM Wisdom Index, March 2015

The Sunday Telegraph/ ICM Wisdom Index, March 2015

The latest Wisdom Index, which reveals what the people think the election result will be rather than how they will vote in it, has produced a single point lead for the Conservatives on 32%, with Labour on 31%. Predictions...

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Guardian Poll - March 2015

Guardian Poll - March 2015

With the General Election no more than six weeks away, the lead that the Conservatives somewhat surprisingly established in last month’s poll is confirmed, but at a lower level. While the Conservatives hold firm on...

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BBC Wales Poll, February 2015

BBC Wales Poll, February 2015

In the latest BBC Wales poll, the proportion of people seeking more powers for the Welsh Assembly has dropped by 9-points, down to 40%. This still confirms the overall picture that around half of Welsh people want more from...

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Guardian Poll – February 2015

Guardian Poll – February 2015

The February Guardian/ICM poll will certainly set the political cats among the pigeons, with a stunning +6 move for David Cameron’s Conservatives pushing them into a 4-point lead over Labour, after a 3-point deficit...

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