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Media Centre

Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

Guardian Poll - July 2015

Guardian Poll - July 2015

In the July Guardian/ICM poll, the Conservatives retain a solid, if slightly reduced lead of 4-points. They stand on 38% (up 1-point) on last month, with Labour benefitting from some switching to the tune of 3-points, rising...

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ISIS poll for Daily Mirror

ISIS poll for Daily Mirror

A year on from Islamic State’s sweeping offensive through much of Sunni dominated Iraq and Syria, David Cameron has framed the bid to defeat IS as the ‘struggle of our generation’.  Among the British...

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Public split on Heathrow expansion

Public split on Heathrow expansion

With the Davies report solidly backing a 3rd runway for Heathrow, ICM tested opinion on whether the government should legislate in line with proposals. Seemingly just like the Cabinet, the public are split right down the...

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Labour Leadership recognition poll

Labour Leadership recognition poll

The contest for the next leader of the Labour Party is heating up in line with the field being narrowed down, with just four candidates left in play. All will confess to much work needing to be done, not just in terms of...

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Guardian Poll - June 2015

Guardian Poll - June 2015

The first post-2015 national voting intention poll from ICM almost exactly mirrors the actual result of the election, with the Conservatives enjoying a 6-point lead over Labour. UKIP re-establish their 13% share, while the...

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Final General Election 2015 Poll

Final General Election 2015 Poll

In the full and final ICM/Guardian prediction for the 2015 General Election, Labour edge into a 1-point lead compared to yesterday, with the parties holding its 35% share but the Tories dropping back 1-point.. The poll...

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Preliminary Prediction Poll

Preliminary Prediction Poll

In the preliminary ICM/Guardian prediction for the 2015 General Election - which will be updated after further interviewing tonight, 6th May - the parties are deadlocked, with the Conservative small campaign lead wiped out,...

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Sheffield Hallam Constituency Poll

Sheffield Hallam Constituency Poll

A new poll conducted by ICM for The Guardian shows Nick Clegg is on course to hold onto his seat in Sheffield Hallam. When respondents are presented with named candidates, the topline results are as follows: Ian Walker...

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BBC Question Time Election Leaders' Special Poll

BBC Question Time Election Leaders' Special Poll

A flash poll conducted by ICM for The Guardian after the BBC Question Time Election Leaders’ Special shows that David Cameron was judged to have ‘won’ the contest. Among a sample of over 1,000 people who...

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Guardian Campaign Poll 3 - April 2015

Guardian Campaign Poll 3 - April 2015

With only ten days left before the election, the Tories fractionally increase their slim lead over Labour, up 1-point this week to 3-points. Their share is 35%, with Labour on 32%. The Liberal Democrats (9%) shed 1-point...

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Guardian Campaign Poll 2 - April 2015

Guardian Campaign Poll 2 - April 2015

The second ICM/Guardian campaign poll very much sees a reversion to the mean after last week’s shock 6-point lead for the Conservatives. This week, they fall back to 34% (-5), still 2-points ahead of Labour (32%). The...

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