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Disclosure and transparency are central to ICM Unlimited’s public opinion polling ethos. Our work is frequently commissioned by, or quoted in the media, and we take very seriously every single design and reporting element of it. Poll observers should expect to have full sight of methodological approach, question and weighting information, and our thoughts on the main messages contained within the data.

In line with British Polling council protocols, ICM Unlimited will publish every poll onto this section of our website.

January Sales: are they still popular?

January Sales: are they still popular?

Early January has traditionally been heralded as the time of till ringing, card tapping, bargain brimming, sales. However, with the ever increasing pre-Christmas sales and focus on Black Friday, could January no longer be...

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The European view of the British EU referendum

The European view of the British EU referendum

With the question of Brexit moving closer to the top of the political agenda in Britain, ICM Unlimited tested views across the continent on appetite for a British departure. Suffice to say, there wasn’t much, with...

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Guardian Poll - December 2015

Guardian Poll - December 2015

The final Guardian/ICM poll of 2015 is pretty much as you were, with the Conservatives remaining static on 39% (but still a point ahead of their General Election showing) and Labour up one to now stand on 34% - equally their...

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EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? Amid reports that David Cameron has returned from his European tour empty handed on the subject of a four-year ban on foreign workers claiming in-work tax credits in Britain, the...

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EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? There’s a significant increase in the proportion of undecided voters this week, rising from 16% to 19%, while support for the ‘Remain’ side falls by three...

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EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? There’s little movement on the key figures this week: overall, 55% support the UK remaining in the EU, while 45% believe the UK should leave. There is a slight boost for the...

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EU Referendum Tracker

EU Referendum Tracker

What does this week's tracker show? UK ministers continue to step up the rhetoric on EU reform this week, as the Chancellor uses his speech in Berlin to outline his priorities for Britain’s relationship with...

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EU Referendum Tracker

EU Referendum Tracker

On the whole, support for both sides remains fairly stable this week, with little movement on the key referendum question. 54% are in favour of remaining in the EU, while 46% are opposed, providing an 8-point lead for the...

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EU Referendum Tracker

EU Referendum Tracker

More than a week on from the launch of the Britain Stronger in Europe and Vote Leave campaigns, the associated initial rush of publicity has partially subsided, with impressions from learned residents in Westminster Village...

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EU Referendum Tracker

EU Referendum Tracker

Across a weekend in which the official IN campaign Britain Stronger in Europe launched under the leadership of Lord (Stuart) Rose, ex-retailer chief of Marks & Spencer, both sides are now on the field of play, although...

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Guardian Poll - October 2015

Guardian Poll - October 2015

The latest Guardian/ICM poll for October reveals shows that far from causing Labour to haemorrhage voters, the new leader Jeremy Corbin has a little electoral traction. Gaining 2-points compared to last month, Labour now...

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