The social research experts.

Welcome to ICM, an UNLIMITED agency.

We are more than a research agency. We are social research experts.

ICM Unlimited is the specialist social research and insight team at Walnut Unlimited. For thirty years we’ve partnered with public bodies, charities, not-for-profit organisations, think-tanks, universities and media organisations.

We mix traditional and cutting edge methodologies and technologies to craft bespoke solutions. Whether your audience is the public, service users or stakeholders, ICM can help you understand the key societal issues and public service challenges of the day. Our team are experts in public opinion, behavioural change, communication, consultation and participation, policy and strategy, reputation, and user experience.

We are proudly part of UNLIMITED, a fully integrated agency group with Human Understanding at the heart. Our mission is to create genuine business advantage for clients and we do this by uncovering behaviour-led insights from our Human Understanding Lab that are critical to powering performance.

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