British Future – Crossing Divides

Independent think-tank British Future commissioned ICM Unlimited to carry out nationally representative research looking at the 14-18 NOW arts programme and attitudes to the arts and history more broadly. The findings of the research are drawn upon in British Future’s ‘Crossing Divides: How arts and heritage can help bring us together‘ report, and in the accompanying press release on the British Future website.

Sunder Katwala, British Future Director and co-author of the report, wrote a related article (‘Investment in the arts could help bridge Britain’s divides‘) in The Times.

ICM interviewed a sample of 2,009 GB adults aged 18+ online using its omnibus service between the 15 and 18 February 2019. ICM also interviewed 251 GB 16-17-year-olds between 15 and 20 February 2019. The figures have been weighted and are representative of all GB adults (aged 16+). A boost sample of 507 ethnic minority respondents was also achieved between 15 and 18 February 2019.