Our work.

STV commissioned ICM Unlimited to carry out nationally representative research examining attitudes towards Covid-19 vaccination. The findings of the research were used to inform a BBC documentary, Unvaccinated, which first aired on BBC2 on 20th July 2022. The programme is available on the BBC iPlayer at https://www.bbc.co.uk/iplayer/episode/m0019g27/unvaccinated.

ICM Unlimited interviewed a sample of 2,570 UK residents, including 1,894 vaccinated residents (who had received at least one dose of the Covid-19 vaccination), and 664 unvaccinated residents (who had not received any Covid-19 vaccinations, either through choice or medical exemption). The data were weighted to be representative of the UK population in terms of demographics and vaccination take-up.

Interviews were carried out between 27th April and 2nd May 2022, via an omnibus survey that ICM Unlimited runs twice a week. Data tables for the poll can be found by clicking the link below.

Please click the button below to download the report
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