On behalf of Market Forces, ICM spoke to HSBC and Barclays customers to understand their general attitudes to climate change and fossil fuels, awareness and attitudes towards the banks funding fossil fuels, and likelihood to switch banks based on their involvement with fossil fuels.
Some notable findings include:
- 4 in 5 (83% Barclays, 87% HSBC) customers of both banks report they are interested in tackling climate change and protecting the environment
- Only 1 in 5 (21% Barclays, 19% HSBC) are aware that the banks invest in fossil fuels
- When presented with evidence that the bank finances fossil fuels, 1 in 10 (11% Barclays, 14% HSBC) state they would be very likely to consider switching.
Market Forces published the findings on their website along with the report summarising the key findings. The findings of the research have been featured in the Daily Express among other media outlets.
To understand how ICM can help you understand the views and behaviours of your target audience, please get in touch at email@example.com.
ICM conducted online interviews with a sample of 1,002 HSBC customers and 1,000 Barclays customers aged 18+ in the UK. All figures have been weighted to the age and gender profile of Barclays and HSBC customers. Fieldwork took place between 7th and 15th December 2020.