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Fair Tax Mark commissioned ICM Unlimited to conduct nationally representative research among adults in Britain looking at the public’s view of corporation tax and tax avoidance.

Fair Tax Mark’s write-up of the poll, including infographics and a report, can be found here: The new “Lockdown mindset”: More Brits call for greater accountability for business on tax avoidance and social responsibility

A link to the full report, prepared by Fair Tax Mark, can also be found below.

The findings of the research were exclusively covered by the Mirror:

Pay all taxes you owe, customers tell firms claiming Government coronavirus help‘, Mirror

Some of the key findings of the research include:

  • Around eight in ten adults in Britain agree that they would rather shop with a business which can prove it’s paying its fair share of tax (79%, up two points compared to 2019) and that they would rather work for a business which can prove it’s paying its fair share of tax (82%, +4)
  • Over four in ten adults now say that the UK Government should not reduce the amount of tax companies pay in order to attract foreign investment into the country to create UK jobs (42%), a rise of eight percentage points compared to last year
  • Just over eight in ten agree that all businesses benefiting from Government bailouts should have to agree to a set of conditions that prohibit tax avoidance and enforce responsible tax conduct (82%), a figure that rises to nearly nine in ten among those who voted Conservative in the 2019 general election (88%)

The data tables can be found here: ICM Omnibus – Fair Tax Mark Poll 2020 – Data Tables

The poll was commissioned by Fair Tax Mark and carried out by ICM Unlimited. ICM interviewed a representative sample of 2,043 GB adults aged 18+ using its online omnibus service between 15 and 17 May 2020. The results have been weighted and are representative of all GB adults aged 18+.

Please click the button below to download the report
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