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The Fair Tax Foundation commissioned ICM Unlimited to carry out a fifth wave of research exploring public attitudes towards corporation tax.

Key findings:

  • Two thirds (66%) agree that they would be more trusting of a business with a Fair Tax Mark than one without, and just over half (55%) would switch a business they use (e.g., shops, services) to one with the Fair Tax Mark.
  • Around three quarters agreed they would rather shop (74%) or work (75%) for a business that can prove it’s paying its fair share of tax.
  • Nearly six in ten (58%) believe that the government and local councils should consider a company’s ethics and how they pay their tax alongside value for money and quality of service provided.
  • HM Revenue and Customs (51%) and independent accreditations such as Fair Tax Mark (38%) continue to be the most trusted sources of information about whether companies are paying the right amount of tax.
  • Four in five (80%) agree that all businesses benefitting from government bailouts should have to agree to a set of conditions that prohibit tax avoidance and enforce responsible tax conduct.
  • 77% agree that all companies, whatever their size, should have to publicly disclose the taxes that they do or don’t pay in the UK.

The data tables can be found here: Fair Tax Survey 2022

ICM Unlimited interviewed a representative sample of 2,023 GB adults aged 18+ using its online omnibus survey between 6th and 11th May 2022. The results have been weighted to be representative of the GB population in terms of demographics.

If you are interested in finding out more about our polling on behalf of Fair Tax Foundation, please get in touch at enquiries@icmunlimited.com. 

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