Our work.

Shand Cycles commissioned ICM Unlimited to conduct a nationally representative poll of British adults who commute to work. The poll covered attitudes and frequency of travelling to work by bicycle before the government announced the Covid-19 lockdown measures compared to after the lockdown measures had been lifted.

The findings were written up by Shand Cycles:

Five million commuters could take to two wheels in post-pandemic rush for cycling, Shand Cycles

The findings of this research were also covered by major British media organisations:

What you need to know about e-bikes and how to buy the right one, The Evening Standard

Transport for London unveils new cycling route map, CityMetric

Some of the key findings include:

  • About one in five (17%) of GB commuters are more likely to cycle to work once it is safe to do so.
  • The main factors that would help commuters cycle to work more in the future are: less traffic on the roads (28%), better cycle-friendly infrastructure (26%), and improved facilities at work (16%).
  • The average distance commuters are willing to cycle to work is 29 minutes (one way direction).

The survey was commissioned by Shand Cycles Ltd. and conducted by ICM Unlimited. ICM interviewed a sample of 1,050 GB adults ages 18+ who commute to work. All interviews were conducted online using its omnibus service between 7th – 9th May 2020. The results have been weighted and are representative of all GB adults aged 18+.

How can we help?