Recent research by ICM reveals that almost half of young people aged 10-25 (48%) think they will need to leave the area where they are growing up (or grew up) to achieve what they want in life, whilst less than 4 in 10 (36%) think that what the Government does will have a positive impact on their life.

The survey shed light on the cost-of-living situation, with almost half (47%) of 10-25 year olds seeing financial pressures as one of the top five challenges they will face in the next 12 months. Related mental health challenges are also top of mind, with over a third (35%) of 13-25 year olds believing that the rising price of everyday items will negatively impact their longer term mental health (this is particularly prevalent among 21-25 year olds).

Partnering closely with the Co-op, ICM’s results fed into the recent campaign ‘Unfairy Tales’ to highlight key challenges facing young people – more information on the campaign can be found here.

For this research, ICM interviewed a representative sample of 2,000 10-25-year olds living in the UK. Fieldwork was conducted between 24th March – 5th April 2022. To ensure a representative sample, during fieldwork demographic quotas were applied and at the analysis stage data was weighted.

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