• What do Brits think of Trump?

    ICM’s View: What do Brits think of Trump?

     Trump UK Visit - An ICMUnlimited Perspective


    Back in July, we wanted to see what the British public thought of President Trump before his visit to these shores.

    We started by asking if the British public supported the visit. Given we asked a very similar question when the visit was first announced back in April, we concluded that, if anything, opposition to the visit had increased. Whereas around 3 in 10 of the British public (31%) opposed the visit back in April, this hadincreased to over a third (35%) in opposition to Trump’s visit by the start of July.

    It may not come as a surprise that most of the British public are negative towards Trump, with a majority of those expressing an opinion actively disagreeing with most of the positive statements about Trump we suggested in the poll. Excluding those who don’t know, two-thirds (66%) would not like to see a politician like Trump as British Prime Minister, with the same proportion agreeing that Trump has made the world a more dangerous place. A similar proportion (64%) did not think he is generally honest and reliable at telling the truth. Of those expressing a view, a majority (57%) did not think Trump is good for the UK or is doing a good job as US President (56%).

    Despite some negative views on Brexit and the country’s political leadership emerging from our recent polls, it’s clear that Brits overall didn’t think Trump would do any better as British Prime minister. While almost a third of those expressing a view thought Trump would make a success of Brexit if he were British PM, a majority disagreed with the claim. And despite recent speculation on Theresa May’s leadership, Brits still think she is a better leader than Trump. Excluding those answering ‘don’t know’, 1 in 4 (25%) agreed that Trump is a better leader than May, compared to 48% who disagree with the claim.

    Perhaps most scathingly of all, more Brits agreed than disagreed with the statement ‘I think Trump only won the US election because of Russian support’. With the FBI enquiry still ongoing, it would appear that us Brits are sceptical at best on how Trump came to win the 2016 Presidential election against Hillary Clinton.

    It’s revealing to break down these results by EU referendum vote. Doing so shows that leavers are much more positive about Trump than remainers – and moreover, that it appears to be EU referendum vote rather than which party voted for at the previous General Election that is more closely related to views on Trump.

    As an example, for both Labour and Conservative voters at 2017, a similarly low proportion agreed that Trump is a better leader than May (25% and 27% of those expressing a view respectively). Yet there’s a much bigger bap between leavers and remainers on the same measure (36% vs. 15%), and this gap exists within both parties’ voter bases – with more than double the proportion of both Tory leavers (34%) and Labour leavers (40%) thinking May is better than Trump compared to Tory remainers (13%) and Labour remainers (17%) .

    And when directly linking Trump and Brexit, a majority (51%) of leavers expressing a view think Trump would make a success of Brexit as British PM, compared to only 17% of remainers.

    ICM’s view: the British public are clearly more critical than supportive of Trump, and this holds across most sub-groups within the British population. But sentiment towards Trump appears to be more strongly related to EU referendum vote than support for either of the main parties. This is one example of where Brexit – and the views and considerations its brought to the surface – could be more important than party support in today’s politics.

    The above analysis is based off the ICM/Guardian poll conducted between 6th – 9th July 2018. To read the full write up at the time, as well as full data tables, click here.

    Click here to download the one-pager in PDF

  • The Guardian – February 2018 Poll

    The past week has seen the ‘Westminster bubble’ absorbed by the infighting, Brexit policy confusion, and potential leadership challengers to Theresa May’s Conservative government. Yet the British public remain largely unmoved in their overall voting intention. Comparing to our mega-poll released just over a week ago, the Conservatives remain unchanged on 41% and Labour slip down just one point to 40%.


    Last Thursday the Lib Dems had a surprise council by-election win over Labour in Sunderland, where they saw their vote increase by 49.5 percentage points to claim the Pallion seat formerly held by Labour. Whilst this is not replicated in our nationally representative polling, we do see their vote share bump up by one percentage point, from 7% to 8%. UKIP and the SNP remain unchanged on 4% and 3% respectively.


    However, the main story coming through in this poll mirrors much of the sentiment picked up in the Guardian/ICM Brexit mega-poll published just over a week ago: the British public are becoming more and more negative towards how Brexit is going. Brits think Brexit is going badly, and are far from agreement on which politician could make a better job of it.


    Back at the start of December, we asked how the Brexit process of the UK leaving the EU was going – only 21% of the British public said it was going well, with 51% saying it was going badly. Two months later, only 16% of the British public think the Brexit process is going well, with an increased majority (53%) now thinking it is going badly.


    These figures make especially concerning reading for the Tories, as now fewer than a third of Conservative voters think Brexit is going well (32%), down from almost 2 in 5 (39%) at the start of December. Indeed, it’s hard to find one substantial group of voters who think the Brexit process is going well. It may not be surprising to see that only 12% of 2016 Remainers think Brexit is going well, but it seems stark that even amongst 2016 Leave voters, less than a quarter (23%) say Brexit is going well.


    The only solace that Theresa May could take from these results is that voters are not clear on which politician they would prefer to be in charge of Brexit. We asked respondents to tell us if they agreed or disagreed with the Brexit views of Tony Blair, Jeremy Corbyn, Nigel Farage, Michael Gove, Philip Hammond, Boris Johnson, Theresa May, and Keir Starmer. None of these politicians enjoyed ‘net positive’ support for their position on Brexit. In short, for each and every one of the politicians we asked about, more of the British public disagree with their Brexit views than agree with them.


    Of the politicians we asked about, Boris Johnson attracted the most support for his views on Brexit. However, only 32% of the British public say they agree with his Brexit stance, which in turn is only one percent above agreement with Theresa May’s Brexit views (31%), while a similar proportion (30%) of the British public say they agree with Nigel Farage’s views on the sort of Brexit the UK should adopt. By comparison, Jeremy Corbyn’s views on Brexit win the agreement of 23% of the British public – although many more (39%) disagree with him.


    ICM Unlimited interviewed a representative online sample of 2,021 adults aged 18+, between 2nd – 4th February 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – Brexit Mega Poll

    A nation (still) divided

    A landmark ICM/Guardian poll, released today, shows a nation still starkly divided along the lines of the 2016 EU Referendum.

    ICM interviewed a representative sample of over 5,000 respondents across Great Britain. This is more than twice the number of interviews usually conducted in the regular ICM/Guardian polls, and five times the number of interviews often achieved in other polls. The increased sample size not only allows for a greater confidence in the statistical reliability of the overall results, but also allows for a more detailed analysis of different groups within the British population.

    If there was a referendum tomorrow, 45% of our poll’s respondents would vote Remain, compared to 43% who would vote leave. This result is similar to when we last asked the question in early December (8th -10th, which recorded 46% Remain versus 43% Leave), and so lends weight to the claim that the British public may have become slightly more pro-Remain since the EU referendum. But these shifts should not be exaggerated – on the results of this poll of 5,000 the result of a second EU referendum would be far from a foregone conclusion.

    The possible slight shift towards remain cannot be attributed to Leavers changing their mind. The vast majority – 9 in 10 – of those who voted either Remain or Leave in the 2016 referendum say they would vote in exactly the same way in a second referendum, and the numbers swapping sides effectively cancel each other out. Any growth in Remain support seems to be coming from those who did not vote or cannot remember how they voted in 2016, with twice as many of these people saying they would vote Remain (27%) as Leave (14%) in a future referendum.

    There are also different implications for the two main Westminster parties. When asking respondents to recall their 2016 EU referendum vote, those with a Labour MP in England and Wales were more likely to have voted Remain than Leave, whilst the opposite is true for those in a Conservative held constituency. Fast-forward to a hypothetical second referendum, and the pro-Leave lead in Conservative held seats has held remarkably steady, staying exactly the same at 7% points.  Yet the pro-Remain lead in Labour held seats has shown substantial growth over the same period. In safe Labour seats, the pro-remain lead has doubled from 4% points to 8% points, whilst in marginal Labour seats, the Remain lead has tripled from 3% to 9% points.

    Whilst any gains for Remain sentiment could be attributed to increases in Labour held seats and amongst those who didn’t vote in 2016, the overall picture emerging from this poll is clear: the British public remain entrenched in their views on Brexit. This divide holds true for perceptions of the likely impact of Brexit, as shown in the tables below. A majority (58%) of 2016 Leavers think Brexit will have a positive impact on the economy, contrasting with three quarters (75%) of Remainers who think it will have a negative impact. A majority (55%) of those who voted Leave think Brexit will make no difference to their own finances, whilst a similar proportion (53%) of Remainers think Brexit will have a negative impact on their personal finances. When asked on the impact of Brexit on the way of life in Britain in general a similar divide is apparent, with 62% of Leavers thinking Brexit will be positive but 66% of Remainers thinking Brexit will be negative.


    Impact of Brexit on the British economy
    Overall 2016 Remainers 2016 Leavers
    Positive impact 32% 9% 58%
    Negative impact 43% 75% 12%
    Makes no difference 13% 6% 19%
    Don’t know 13% 9% 11%


    Impact of Brexit on your own personal finances
    Overall 2016 Remainers 2016 Leavers
    Positive impact 13% 5% 23%
    Negative impact 30% 53% 10%
    Makes no difference 41% 27% 55%
    Don’t know 16% 15% 12%


    Impact of Brexit the way of life in Britain today in general
    Overall 2016 Remainers 2016 Leavers
    Positive impact 33% 9% 62%
    Negative impact 36% 66% 8%
    Makes no difference 19% 15% 22%
    Don’t know 12% 8% 30%


    On support for a second referendum, more agree than disagree that the British public should have the chance to take a final decision on whether or not to leave the EU in another referendum when the outcome of the negotiation is known (47% vs. 34%). Perhaps unsurprisingly this support was split along 2016 lines, with a majority of 2016 Remainers agreeing with the idea of a second referendum (70%) and a majority of Leavers disagreeing (59%). Nevertheless, there are possible signs that opposition to a second referendum amongst Leavers could be softening, as a quarter (25%) of those who voted Leave in 2016 agree that the public should have the chance to take final decision on whether or not to leave the EU in a second referendum once negotiations conclude. This figure is higher than the 14% of people who voted Remain in the 2016 referendum who disagree with the idea of holding a second referendum.

    We also included our standard vote intention figures in this poll. These show the Conservatives up one percentage point from the previous poll, now matching Labour on 41%. The Lib Dems are on 7%, UKIP on 4%, whilst the Greens and SNP on 3% each.

    ICM Unlimited interviewed a representative online sample of 5,075 adults aged 18+, between 10th – 19th January 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • Vote Intention Poll – 12-15 August

    In ICM’s latest poll, the Conservatives continue to hold a strong vote share – well ahead of Labour – although support has dropped by 3 percentage points since our July poll. The full voting intention shares are:

    Conservative: 40% (-3)

    Labour: 28% (+1)

    UKIP: 14% (+1)

    Liberal Democrat: 8% (=)

    SNP 4% (=)

    Green 4% (=)

    Plaid Cymru 1% (=)

    Other 1% (+1)

  • Vote Intention Poll – July 22-24th 2016

    In the latest ICM Unlimited poll, the Labour Party share of the vote continues to drop steeply, now down to 27% – a figure not seen (in the ICM/Guardian) series since October 2009. It drops 2-points from our most recent published poll (13-15th July) with the Conservatives up +4 on the same poll, and again at a level not seen since the same October 2009 poll.

    Clearly, the relative calm associated with the handover of power from David Cameron to Theresa May, allied to the current Labour leadership challenge weighs heavily on electors’ minds.

    The shares are:

    Conservative 43% (+4)

    Labour 27% (-2)

    UKIP 13% (-1)

    Liberal Democrat 8% (-1)

    SNP 4% (nc)

    Green 4% (nc)

    Plaid Cymru 1% (nc)

    Other *% (-1)