• The Guardian – July 2018 Poll 2


    It’s been a busy two weeks in politics since our last ICM/Guardian poll. Cabinet resignations, Trump’s visit to the UK, a series of nail-bitingly close Brexit votes, the breakdown of pairing MPs on maternity leave in those votes and Labour’s ongoing antisemitism row are just some of the stories that have dominated the political news over the past fortnight.


    But in this maelstrom of political news, public opinion polling can provide a refreshing insight on what impact – if any – these stories are having on the British public at large.


    When it comes to our headline voting intention, we are seeing some noteworthy shifts. While we wouldn’t consider these statistically significant, in what has been a generally deadlocked political climate, we can see a shift in our polls which is larger than what we have been used to of late.


    What was a two-point lead for the Conservatives has completely evaporated over the past two weeks, and has turned into a one-point lead for Labour. And while we have seen an aggregate three percentage-point swing in vote share from Tories to Labour, we shouldn’t ignore UKIP – who continue their slow and steady progress from the previous poll, up another percentage point to 5%.


    There has been some speculation that events of the past few weeks have confirmed the current Conservative government as pushing a soft Brexit in the eyes of hard Brexiteers, hence the gain of UKIP at the Conservatives. On this poll alone, it’s simply too early to tell if this is the case. But should we see UKIP’s vote share increase further in our next poll at the expense of the Conservatives, then we may need to revisit this analysis.


    The results are shown in the table below, with percentage point changes from our previous poll in brackets.



    40% (-1)


    41% (+2)


    8% (-1)


    3% (nc)


    *% (nc)


    3% (nc)


    5% (+1)


    1% (nc)


    However, the below may illuminate some of the shifts in headline voting intention. We’ve brought back a tracker question we last asked in January on which of the two main party leaders the public trust most to do the best job in a range of key policy areas.


    While most of the scores haven’t shifted much over the past half a year, one result grabs the attention immediately – the public’s trust in Theresa May being able to negotiate a good Brexit deal for the UK has collapsed. It used to be the second strongest area for May compared to Corbyn on the areas we’ve tested, beaten only by protecting people from threats at home and abroad, but now it falls to her fourth strongest area. Whereas over a third (35%) of Brits trusted May to successfully negotiate Brexit at the start of the year, now it’s only one in four (26%). It wasn’t too long ago – back in May 2017 – that almost half (47%) of the public trusted May most to do the best job of negotiating Brexit. To see this proportion collapse to just over a quarter (26%) on what’s considered the biggest issue of the day could explain some of the pressure exerted on her leadership coming from within her party in recent weeks.


    The only consolation for May’s supporters is seeing Corbyn treading water in his perceived ability to successfully negotiate Brexit, with only 18% trusting Corbyn over May.


    When couched in terms of negotiating Brexit, there seems to be a public appetite for someone else entirely. We’ve seen those who trust neither May nor Corbyn to negotiate a good Brexit deal jump from 31% in January to 44% in this poll. This now means that, more than in any other area we ask, a large slice of the British public tend to trust neither May nor Corbyn on Brexit. So for as long as Brexit remains the major political issue at stake, we shouldn’t expect rumours of leadership challenges to Theresa May to go away any time soon.


    The other point worth noting is that trust in May to protect and improve the NHS has improved since January – with around one in four (26%) now trusting her over Corbyn on the NHS, compared to around one in five (21%) back in January. While Corbyn still leads May with almost 2 in 4 (38%) trusting him more to protect and improve the NHS, it’s possible that the promise of additional NHS spending – funded by that controversial ‘Brexit dividend’ – has had the effect of boosting May’s perceptions as a safe custodian of the NHS.


    The headline results to this question are below, including historical data for the difference between the two leaders scores in previous polls.


      Theresa May Jeremy Corbyn May lead Jan-18 Sep-17 May-17
    Protecting people from threats at home and abroad 38 19 19 17 18 30
    Controlling immigration 34 18 16 15 19 29
    Managing the economy properly 35 22 13 12 14 28
    Negotiating a good Brexit deal for the UK 26 18 8 16 14 34
    Ensuring pupils and students get a good education 29 33 -4 -3 -8 4
    Protecting the environment 23 29 -6 -4 n/a n/a
    Protecting the interests of pensioners 24 33 -9 -12 -14 1
    Making Britain a fairer country 25 36 -11 -12 -15 -1
    Protecting and improving the NHS 26 38 -12 -18 -18 -3
    Improving public services generally 23 38 -15 -13 -16 -2



    ICM Unlimited interviewed a representative online sample of 2,010 adults aged 18+, between 20th – 22nd July 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – June 2018 Poll 1


    The past fortnight has seen an excitable Westminster village react to rumblings of cabinet dissent and possible threats of resignation from Theresa May’s team as the Brexit process nears a crunch phase. And those rumours of a leadership challenge to Theresa May never quite seem to go away…


    But how does Theresa May stack up against her opposite number at the despatch box, Jeremy Corbyn? We asked over 2,000 members of the British public to choose between the Labour leader and the Conservative Prime Minister on a range of key leadership characteristics. And the results demonstrate the stark difference between the leaders in the eyes of the public – not just in terms of their politics, but also in their personal style and perceived qualities.


    The results are shown below, excluding those who answered ‘don’t know’ (ranging between 20% and 32% of respondents):


    Jeremy Corbyn Theresa May May Lead
    …is more likely to take tough decisions 35% 65% 30%
    …is more competent 40% 60% 20%
    …is the stronger leader 40% 60% 20%
    …is more intelligent 42% 58% 16%
    …is more trustworthy 49% 51% 2%
    …is more likeable 53% 47% -6%
    …is more likely to understand people like me 57% 43% -14%
    …is more likely to stand up for what they believe in 58% 42% -16%


    There’s a strong lead for May being more likely to take tough decisions, with almost twice as many choosing her over Corbyn on this characteristic. 3 in 5 of those expressing a view also think she is more competent and the stronger leader when compared to Corbyn. An only slightly lower proportion (58%) think she is more intelligent than Corbyn.


    Corbyn’s leads are more moderate in size. The same proportion of those expressing a view who think May is more intelligent think Corbyn is more likely to stand up for what he believes in (58%). A similar proportion (57%) think Corbyn is more likely to understand people like them. By a slim margin, a majority of the respondents in our poll who expressed a view think Corbyn is the more likeable of the two leaders – achieving 53% to May’s 47%.


    But it seems the country is pretty much evenly split in terms of which party leader is more trustworthy, with 51% of those expressing a view choosing May, compared to 51% choosing Corbyn. Given the topicality of trust in politicians, we thought this question deserved extra analysis.


    1 in 3 respondents (30%) answered ‘don’t know’ to this question – the second highest proportion of don’t knows across all the attributes we tested. And it’s it’s worth keeping an eye out for where these ‘don’t knows’ are coming from, which we take a look at below.


    While there is a negligible difference between remainers and leavers on this question, and only a small difference on 2017 general election vote between Labour and Conservatives (25% vs. 22% don’t knows), bigger differences appear when combining the two factors.


    Generally, those that support a party also have more favourable views of its leader – at least when compared to the opposition. So it’s not surprising that those who voted Labour are more likely to think Corbyn is trustworthy and those who voted Conservative think the same about Theresa May, regardless of EU referendum vote. Indeed Theresa May scores higher among Tory leavers (77%) than Conservative remainers (70%). These are fairly healthy proportions on both scores – but maybe, just maybe, that slightly higher score from Conservative leavers could be seen as a vindication of May’s message discipline when routinely insisting that Brexit really does mean Brexit.


    Corbyn scores fairly well among Labour remainers, of whom 73% think he is more trustworthy than May. But this score drops by a full ten percentage points to 63% when asked of Labour leavers. And at least part of this could be ascribed to the increased proportion of don’t knows – almost 3 in 10 Labour leavers (29%) don’t know which leader is more trustworthy, compared to less than 1 in 5 Conservative leavers (19%).


    Considering Corbyn is often considered to be closer to the Leavers within the Labour party, this may seem a slightly surprising conclusion. May, a remainer in 2016, is considered more trustworthy among leavers within her party compared to remainers. Corbyn, often considered ambivalent at best on the EU, is considered more trustworthy by the remainers in his voter base – with Labour leavers more likely to refuse to say they don’t know who is more trustworthy, even when comparing him against a Conservative Prime Minister.


    Overall there’s little change in our headline VI figures. We’ve narrowly missed out on ‘three in a row’ when it comes to identical polling figures for the three main national parties at Westminster. But with the Conservatives dropping only one percentage point to 1%, this is a poll well within the margin of error compare to our last published Guardian/ICM poll a fortnight ago. So we’re pretty much back where we were two weeks ago.


    The figures are below, with percentage point changes versus the previous poll in brackets:



    42% (-1)


    40% (nc)


    8% (nc)


    3% (nc)


    *% (-1)


    3% (+1)


    3% (nc)


    *% (-1)


    ICM Unlimited interviewed a representative online sample of 2,021 adults aged 18+, between 8th – 10th June 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – March 2018 Poll 2

    May: there be signs of a strengthening Theresa?

    Last week saw the news dominated by the poisoning of a Russian former double agent in Salisbury involving a nerve agent. In the latest ICM/Guardian poll we asked the British public how well they thought May and Corbyn responded to this attack in their capacities as Prime Minister and leader of the opposition respectively.

    On this issue of national security, our results show a large gulf between the public’s perceptions of the two main party leaders.

    A majority (51%) of the British public think Theresa May has responded well. This is in stark contrast to Jeremy Corbyn’s ratings, with only 23% thinking he responded well in his capacity as leader of the opposition. Two in five (42%) think he responded badly to the attack, approximately double the one in five (22%) who think May responded badly.

    Even when looking at Labour voters in isolation, Corbyn cannot claim a majority who think he responded well to the attack (46%). On the other hands, Conservative voters are highly supportive of May’s response, with more than four in five (83%) thinking May responded well in her role as Prime Minster.

    Maybe – just maybe – this has resulted in a slight boost for Theresa May’s Conservatives in our vote intention polling. We see the trend from our previous poll continuing, with the Conservatives gaining 1% at the expense of Labour.

    Conservatives: 44% (+1)

    Labour: 41% (-1)

    LibDems: 8% (+1)

    SNP: 3% (nc)

    We shouldn’t speak too soon, as these are still small shifts in our results. Nevertheless, in the context of recent deadlock in our regular ICM/Guardian vote intention polling, it is possible that this could be showing the start of a small shift away from Labour and towards the Conservatives. We’ll be watching the next few polls closely, to see if this develops into anything more than a small blip in an otherwise unprecedented period of far-too-close-to-call polls.

    To top off a poll that may add a small dose of positivity to those around Theresa May, there is evidence that some of the public’s negativity surrounding Brexit may be easing. We re-asked a question on how well or badly the Brexit process is going, with results shown below. Crucially, the vast majority of our fieldwork was carried out in advance of yesterday’s big announcement on Brexit transition, and so we can take these results as indicative of public opinion before the announcement.


    Overall, how do you think the Brexit process of the UK leaving the EU is going? December 2017 February 2018 March 2018
    Net: Well 21% 16% 19%
    Net: Badly 51% 53% 47%


    Since we last asked the question at the beginning of February, the proportion of the British public who think Brexit is going badly has dropped by 6 percentage points, from 53% to 47%. This is the lowest proportion we’ve seen for Brexit going badly since we’ve started asking this question, and means we can no longer claim that a majority of the British public think the Brexit process is going badly. Nevertheless, Brexiteers should keep the sparkling wine on ice for the time being, as still fewer than one in five (19%) Brits think Brexit is going well. There’s still a very long way to go before the British public are ready to hold up Brexit as a success.


    ICM Unlimited interviewed a representative online sample of 2,013 adults aged 18+, between 16th – 19th March 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – February 2018 Poll 2

    This week’s voting intention has Labour up three percentage points to 43%, with the Conservative bumping up by 1 point to 42%. This means that the narrow one point lead for the Conservatives in our last poll has shifted to a narrow one point lead for Labour in our poll out today.


    We shouldn’t make too much of these small shifts. Indeed, since the last general election in June 2017, no ICM/Guardian poll has shown a lead of more than 2 percentage points for either Labour or the Tories. This makes it a run of 13 polls where we’d consider the result ‘too close to call’, meaning the lead for either main party is within the margin of error. This is totally unprecedented in the regular polling ICM have carried out for The Guardian over almost 35 years – never before have we had so many consecutive polls where the two main parties have been so close to each other.


    However, we can quite confidently say that UKIP would be highly unlikely to win a general election if it were to be held tomorrow, as they slip down one percentage point to 3%. Whilst UKIP have been on 3% in ICM/Guardian polls before, they have never been lower – this is their joint lowest result since we started regularly asking voting intention about UKIP back in 2012.


    We’ve asked a new question on which party the public trust most to do the best job in some key policy areas:


    Labour Conservatives Neither Don’t know Labour lead
    Protecting people from threats at home and abroad 23% 38% 22% 18% -15%
    Negotiating a good Brexit deal for the UK 21% 34% 31% 14% -13%
    Controlling immigration 20% 35% 31% 14% -15%
    Managing the economy properly 26% 38% 23% 14% -12%
    Ensuring pupils and students get a good education 37% 28% 20% 15% 9%
    Protecting the interests of pensioners 37% 24% 23% 15% 13%
    Making Britain a fairer country 38% 25% 24% 13% 13%
    Improving the public services generally 42% 21% 23% 14% 21%
    Protecting and improving the NHS 44% 21% 24% 12% 23%


    We’ll be tracking the results over the next few months. The initial results may not be surprising, with Labour having strong leads on the NHS (23%pts) and public services generally (21%pts), whilst the Conservatives lead on the economy (12%pts), Brexit (13%pts), immigration (15%pts) and protecting Britain from threats at home and abroad (15%pts).


    We asked a similar question back in January, instead asking which leader, rather than party, the public trusted most to do a good job in each area. The scores from that poll are below:


    Jeremy Corbyn Theresa May Neither Don’t know Corbyn lead
    Protecting people from threats at home and abroad 21% 38% 26% 16% -17%
    Negotiating a good Brexit deal for the UK 19% 35% 31% 15% -16%
    Controlling immigration 19% 34% 33% 15% -15%
    Managing the economy properly 24% 36% 27% 14% -12%
    Ensuring pupils and students get a good education 32% 29% 23% 16% 3%
    Protecting the interests of pensioners 35% 23% 28% 13% 12%
    Making Britain a fairer country 37% 25% 25% 13% 12%
    Improving the public services generally 37% 24% 27% 12% 13%
    Protecting and improving the NHS 39% 21% 27% 12% 18%


    Taking the results of these two questions together, we get the following results on how each party leader’s performance compares to their party’s on the key issues. A positive score is where the leader has a better performance rating than their party:


    May vs. Tories Corbyn vs. Labour
    Protecting people from threats at home and abroad 0% -2%
    Negotiating a good Brexit deal for the UK 1% -2%
    Controlling immigration -1% -1%
    Managing the economy properly -2% -2%
    Ensuring pupils and students get a good education 1% -5%
    Protecting the interests of pensioners -1% -2%
    Making Britain a fairer country 0% -1%
    Improving the public services generally 3% -5%
    Protecting and improving the NHS 0% -5%


    Corbyn’s personal ratings are lower than the Labour party’s in all of the key areas we asked on. This contrasts with Theresa May, who outperforms her party on ‘improving the public services generally’ (3%pts), with smaller popularity leads over her party in terms of education and negotiating a good Brexit deal. Whilst there are some negative scores, Theresa May’s performance on the key areas is generally within two percentage points of her party’s score. Compare this with Corbyn’s scores – while consistently lower than his party’s, he lags behind especially in terms of the two Labour strengths: improving public services and the NHS (both 5%pts lower).


    In short: Theresa May’s popularity is broadly in line with her party’s on the key issues we asked, whereas Jeremy Corbyn’s popularity is consistently lower than his party’s.


    Finally, we asked a question on the controversy surrounding Oxfam staff’s use of prostitutes while delivering aid in Haiti in 2011, some of whom may have been under-age. Excluding those who don’t donate to humanitarian charities, a majority (52%) of the Great British public say that this news has made them less likely to donate to humanitarian charities such as Oxfam. Only about a third (36%) claim that they are no less likely to donate as a result, while 1 in 8 (13%) say they don’t know if they are less likely to donate or not.


    This shows the scale of the task facing Oxfam and the wider sector in light of the scandal. With Oxfam’s chief executive due to appear at a special hearing of the International Development Select Committee on Tuesday, the sheer magnitude of the task ahead to rebuild this loss of trust could not be clearer.


    ICM Unlimited interviewed a representative online sample of 2,027 adults aged 18+, between 16th – 19th  February 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.


    Download tables here


  • Sun on Sunday, Christmas Poll 2017

    Excepting the fact that most of the fieldwork was conducted before the Government was defeated in a Commons vote on Wednesday evening, the EU deal negotiated by Theresa May appears to have strengthened her position – at least for the time being. Her own personal leader rating has improved in relation to Jeremy Corbyn, the Tories are only 1 point behind Labour in the polls, there is no clear frontrunner to replace her as Tory leader and a majority think she should continue as PM to at least the end of Brexit negotiations.

    Moreover, amidst splits in the Government over policy towards the EU, half the country including a majority of Remainers and Tory voters believe the Government should just get on with the job of leaving the EU, while there is public confusion around the Labour party’s position on Brexit.

    However, danger lurks around the corner for Mrs May since the public feel the divorce bill is too high, they support a ‘meaningful vote’ for parliament on a final deal and are split on whether the exit date should be extended in the event of no deal. One thing is clear – 2018 is shaping up to be as equally momentous as 2017.

    Click here to see the Sun on Sunday article: https://www.thesun.co.uk/news/5156114/theresa-may-brexit-poll-support-conservative-party/

    ICM Unlimited interviewed a representative sample of 2,004 adults aged 18+ online, on 12-14 December 2017. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – November 2017 Poll 2

    Last week’s budget was one of the most important for a governing party in recent years. On the one hand, the Government was seeking to restore some semblance of stability and direction following the general election debacle and the disappointing Tory party conference. On the other, Philip Hammond required a strong budget to shore up his own allegedly unsecure position amidst clamouring from Tory Brexiteers for him to be replaced.


    Set against this context, the results of the latest Guardian/ICM poll present a glimmer of hope for the embattled chancellor and his prime minister. Philip Hammond and Theresa May are perceived to be better able to manage the economy than the Labour pair of Jeremy Corbyn and John McDonnell (36% versus 28%), reinforcing the broadly positive reception to the speech from many in the blue camp at Westminster.


    That said, Downing Street will be concerned that the 8 percentage point Tory lead on economic competence is lower than the 13 point gap recorded last month (39% vs 26%) and significantly lower than the 31 point lead enjoyed in March (42% vs 12%) when the Conservatives were riding the crest of a wave before the general election.


    Nonetheless, the budget may have done enough to steady Tory nerves, especially since the top two parties remain level pegging in terms of voting intention. 41% of the public say they would vote Labour if there was a general election tomorrow and the same proportion (41%) would vote Conservative, unchanged from earlier this month and the sixth successive Guardian/ICM poll where no party has been in the lead.


    The background to this, of course, is the hotting-up of Brexit negotiations, with discord between Dublin and Westminster about the status of Northern Ireland and Theresa May under pressure from Brussels to increase Britain’s financial offer. If the PM is determined to follow public opinion on this issue then she should note that the majority of people think it is unacceptable for the UK to pay an exit fee of £20billion or more as a one off or in instalments as a form of compromise (£40 billion (71%), £30 billion (67%)  £20 billion (28%)). By a margin of 50% to 32%, the public believe Britain should pay £10 billion, considerably lower than the figure being talked about by the EU officials.


    ICM Unlimited interviewed 2,029 adults 18+ online on 24th-26th November 2017. Interviews were conducted across Britain and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • Sun on Sunday poll – October 2017

    This poll contained two questions, one on whether Theresa May or Jeremy Corbyn would be best able to deliver Brexit (May, just, although “Don’t know” came in first) and a second on what the PM should do next after her pretty awful conference week.

    David Wooding’s write up can be found here: https://www.thesun.co.uk/news/4636017/theresa-may-pm-brexit-poll/

    ICM Unlimited interviewed a representative online sample of 1,024 adults aged 18+ on 6-8th October 2017. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules. 

  • The Guardian – September Poll 2

    If you’re Theresa May, good news is pretty hard to find right now, but some heart can be taken from a modestly positive response to her speech on Friday, in which plans were outlined for a 2-year Brexit continuation in payments to the EU in return for access to the single market. Four in ten (41%) supported the idea, rising to 58% of Remainers. A third (31%) do oppose, but a majority of Leavers doing so is not quite present (48%).

    Estimations and expectations of her performance continue to tumble though. In a direct head-to-head against Jeremey Corbyn on nine measures that we last tested earlier this year (14th May) the Prime Minister is trusted less now on each of them compared to then then. On negotiating Brexit, her lead over Corbyn has dropped from +34 to +14 with only 32% saying they trust the PM to do the best job on it.

    On the crucial issue of economic performance, the PM’s lead has halved to only +14, with 37% saying she’d do the best job compared to 23% believing Corbyn would.

    The Labour leader is in front on four areas of policy, including making Britain fairer, improving public services, the NHS and helping students. Indeed, on fairness, May’s lead earlier this year has gone in stark reverse, from a double-digit advantage to a double-digit deficit.


    May-17 Sep-17
    Negotiating a good Brexit +34 +14
    Managing the economy properly +28 +14
    Making Britain a fairer country +19 -15
    Improving public services generally -2 -16
    Protecting and improving the NHS -3 -18
    Controlling immigration +29 +19
    Ensuring students and pupils get a good education +4 -8
    Protecting people from threats at home and abroad +30 +18
    Protecting the interests of pensioners +1 -14

    Party share of the vote has fluctuated around neck-and neck over the past few months, and to little surprise Labour edge into a 2-point lead this week, possibly as a consequence of higher profile reporting during its conference weekend. Labour leads with 42%, with the Tories on 40% and the Liberal Democrats on 8%.

    ICM Unlimited interviewed a representative sample of 1,968 adults aged 18+ on 22-24th September 2017. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian Prediction Poll – PRELIMINARY DATA

    So, there we have it. A 12-point victory for the Conservatives is ICM’s preliminary call on our final poll, up from a 7-point victory for David Cameron just two years’ ago, representing a swing to the Conservatives of 2.5% (remembering that both party shares have increased compared to 2015).

    This final poll confirms the pattern that ICM has produced over the last fortnight: a fairly healthy and static (aka strong & stable) Conservative share with consolidation of the Labour bump first witnessed after the manifesto publication.

    Our PRELIMINARY numbers for publication are (based on 1,532 interviews and compared to last Monday’s poll in The Guardian:

    Conservative 46% (+1)

    Labour 34% (nc)

    Lib Dem 7% (-1)

    SNP 5% (+1)

    Plaid Cymru *% (-1)

    Green 2% (-1)

    UKIP 5% (nc)

    Other 1% (nc)

    This compares to the 11-point lead published in The Guardian on Monday, this implying precious little movement in the last few days of the campaign.

    We should note that ICM continues to interview, aiming for another c.500 interviews by the end of the day. The numbers might change, but we would not expect them to do so by much.

    According to Electoral Calculus seat projections. This would yield a Conservative majority of 96, with 373 seats in their possession compared to 199 for Labour (which might be seen by party insiders as a decent outcome). Not so much for the Liberal Democrats though, predicted to drop to only two seats on this modelling.

    Speculation about the polls being right or wrong is ubiquitous right now, with much of it concentrating on closer run polls produced by Survation and Yougov compared to us and ComRes. Intriguingly, a number high profile political journalists continue to predict that the Tories will do better than even our poll is saying (given musings they hear from the ground), so this really has become a nail-gnawing electoral event, rather than the absolute rout that we all were fixed on just a month ago.

    The public, though, may not have been reading the journo’s stuff. Only one in ten  (12%) expects a Tory majority at the 100+  top end of the range, with a plurality (38%) believing it will be secured, but only by double figures. Fewer than one in five (17%) expect a hung parliament, with the great optimists being the 7% who think Labour will secure the keys to Number 10 (18% of Labour voters they Jeremey Corbyn will smash it).

    But whatever the outcome, there’s a strong chance that Corbyn will stay on, according to the public. As many (24%) think he should do so no matter what (a few delighted Tories are included in this number), with the same number saying so only on the basis of a Labour victory. One in five (20%) thinks he should do so, so long as Labour do better than their 2015 showing – although that’s not a very high bar given the return to two-party politics. Beating Ed Miliband’s 31% in 2015 should not present a great difficulty now, given the implosion of UKIP and the Liberal Democrats general malaise.

    So the UK goes to the polls, with voters apparently armed with sufficient information to make an informed choice – 57% say they have been on enough of a receiving end to cast their ballot effectively, with Tory voters more so (72%) than their Labour counterparts (62%). Cynics amongst us may conclude that Theresa May’s policy-light manifesto didn’t take long to consume.

    ICM Unlimited interviewed a representative online sample of 1,532 GB adults aged 18+ on 6-7th June 2017. Interviews were conducted across the country and the results have been wighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – Campaign poll 8 (26-29 May)

    Nerves are now certainly jangling in Conservative Central Office, with a Yougov poll last weekend showing a drop to only a 5-point lead, before easing to a 7-point lead. Survation, out with a phone poll this morning, split the difference with a 6-pointer for GMTV.

    This, from an ICM 22-point Conservative lead just three weeks ago.

    We too see a continuing Tory tumble with our latest Guardian poll out this morning, which shows a more comfortable, but still rapidly dwindled 12-point Conservative lead. The Tories have dropped two points since our last Guardian poll a week ago, and one point compared to our Sun on Sunday poll published yesterday. Labour remain stable or are up one, depending on your comparison preference.

    This poll was completed before last night’s leaders’ grilling on Sky/Channel 4.

    The published numbers are (versus last Guardian poll published on 22nd May):

    Conservative 45% (-2)

    Labour 33% (nc)

    Lib Dem 8% (-1)

    UKIP 5% (+1)

    SNP 4% (nc)

    Green 3% (+1)

    Plaid Cymru 1% (+1)

    Other 1% (nc)

    The dramatic shifts in polling numbers have been argued in many places to be a function of a sudden surge in young voters and/or 2015 non-voters, motivated by Jeremy Corbyn’s populist platform including the abolition of student tuition fees and return to state funded grants. The Survation poll this morning revealed that 82% of 18-24s would/already have voted, which compares favourably with the next two older age cohorts and is only a tick below that of the uniformly voting 55+ cohorts.

    Either this requires a full re-writing of the psephological textbook or needs to be viewed with extreme caution. Our own poll suggests that about half that number (44% saying 10/10 certainty of turning out) of 18-24s will actually vote (even when fully unweighted, it was only 50% of them).

    Clearly, this difference does bring to a head the new methodological battleground. Some pollsters, especially ICM, believe that the 10-point turnout scale no longer has value in disentangling voters from non-voters, because the fieldwork process (phone and online) predominately fails to reach the latter who are less interested in politics and by corollary, less interested in answering survey research. ICM stopped phone polling after the EU referendum, partly because we found it incredibly difficult to reach certain demographic groups – especially 18-24s.

    We, along with other pollsters typically reached half or less of the 18-24 target (by phone). We note with interest that Survation did a brilliant job in reaching them though – a full 80% of the target number (up-weighting them takes care of the missing residual). Whether Survation achieved this through full Random Digit Dialling or whether they utilised some targeted sample would be interesting to know, but either way, the great irony about being good at their job is that this success could easily introduce the very skew that kills the poll’s accuracy. If the 18-24s reached are in some way different to the 18-24s not reached, i.e in saying they will disproportionately vote and vote Labour at that – when their wider counterparts will not and do not – it’s likely that the same polling failings of 2015 will be very much embedded in this sample.

    So how pollsters address the turnout issue is now central to what a poll says. We at ICM turnout weight using a matrix that assumes younger people will be less likely to vote than older, and less affluent people will be less likely to vote than the wealthy. This has been the general pattern of General Election’s for an age, and whether you believe our poll findings or those of others will depend on whether or not you think Jeremy Corbyn can actually buck that trend.

    What impact does it have today? Well, if we still used the 10-point scale for our turnout weight, we too would have been looking at Survation-type numbers.

    In other news, the poll assessed how well Theresa May handled the Manchester atrocity, with over half (53%) saying she did well; only 17% saying badly. If Corbyn had been PM and had to handle it, the same number (17%) think he would have done so better than May, but twice as many (32%) think he would have handled it worse.

    Other poll questions include how the campaign has impacted on probability of voting for different parties, with (unsurprisingly given the headline reduction in the Conservative lead) people now less likely to vote Conservative and more likely to vote Labour as a result of campaign action they have seen or heard about.

    Despite May’s problems over the last week, she has a net campaigning impact score of only -2, while Corbyn scores at +2, begging the question: how much does campaign activity really make a difference to national perceptions?

    ICM Unlimited interviewed a representative sample of 2,002 adults aged 18+ online on 26-29th May 2017. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.