• The Guardian – January 2018 poll

    The first Guardian/ICM poll of 2018 shows Labour with a slender one percentage point voting intention lead over the Conservatives:

    • Labour: 41% (up 1 point from Guardian/ICM poll a month ago)
    • Conservatives: 40% (down 2 points)
    • Lib Dems: 7% (down 1 point)
    • Ukip: 4% (down 1 point)
    • Greens: 3% (up 1 point)

    In terms of which leader is most trusted to do the best job, Theresa May retains a healthy lead over Corbyn when it comes to security, Brexit, controlling immigration, and the economy. Crucially, the margin of lead over the Labour leader – which fell between May and September last year – has stabilised. As previously, Corbyn is more trusted to protect the needs of pensioners, public services in general and the NHS, while making the country fairer.

    May Corbyn May lead Sep-17 May-17
    Protecting people from threats at home and abroad 38 21 17 18 30
    Negotiating a good Brexit deal for the UK 35 19 16 14 34
    Controlling immigration 34 19 15 19 29
    Managing the economy properly 36 24 12 14 28
    Ensuring pupils and students get a good education 29 32 -3 -8 4
    Protecting the environment 25 29 -4 n/a n/a
    Protecting the interests of pensioners 23 35 -12 -14 1
    Making Britain a fairer country 25 37 -12 -15 -1
    Improving public services generally 24 37 -13 -16 -2
    Protecting and improving the NHS 21 39 -18 -18 -3


    Please click here for Andrew Sparrow at The Guardian’s take on the results: https://www.theguardian.com/politics/blog/live/2018/jan/16/brexit-boris-johnson-condemned-for-escalating-discredited-claim-about-saving-uk-350m-per-week-politics-live?page=with:block-5a5dddcfe4b0cb50d2972172#block-5a5dddcfe4b0cb50d2972172


    ICM Unlimited interviewed a representative online sample of 2,027 adults aged 18+, between 12th – 14th January 2018. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • The Guardian – October Poll

    As the conference season draws to a close, now is usually the best time to reflect on movements in party shares. There’s little doubt which party had a conference to savour, and which had one to cough and splutter over, but as is often the case once the throat lozenge has been swallowed ailments are quickly forgotten and people get on just as they did before, with little having changed.

    And so it is this time around – at least in terms of overall vote shares –  with deadlock between the main two parties in the Guardian/ICM series extending to a third poll in a row. Both sit on 41% share (down 1-point in both cases), so the conference season ends up as little more than a low scoring draw.

    However, with the re-in-statement of the marginals cross-break we can see that the Labour position is stronger in the constituencies that count – those that they and the Tories hold with a lead of up to 10%. In its own marginal seats, Labour’s lead is up to 22-points, but the equivalent position for the Tories is only a 5-five points. If Tory MPs needed something new to worry about, this could be it. On this basis, they’d likely lose a swathe of their currently held marginals even though the overall vote shares are neck and neck.

    But reputations are changing even if headline numbers are not, and Theresa May continues to watch her public standing decline while that of Jeremy Corbyn creeps up. When we last asked the Best PM question back in May 2017 (right at the point when the Tories massive campaign leads began to dissipate), May lead by 21-points over her Labour challenger. Now though, the lead is down to single digits, at only 9-points. Four in ten (41%) do think that May still represents the best PM option for Britain, but Corbyn is up to 32% with potential to climb further given the saintly impression that he has cultivated among diehard supporters.

    At least the PM can write off her conference speech difficulties as bad luck without much lasting damage. With as many people admiring her more (17%) as less as a person for the way she handled things – with most people (57%) not considering anything they saw to be a difference maker, she can easily move on.

    More than that though, she can take heart from the public’s dim view of Tory succession alternatives. With others at he No 10 helm the perceived chances of the Tories winning the next General Election appear to be minimal. For example, one in five (22%) think the Tories would be better off under Boris, but with 43% saying they’d be worse off the net effect of winning under his leadership is -21. Under Amber Rudd it’s -5, Philip Hammond -19, Jacob Ress-Mogg -23, Priti Patel -25 and Damian Green -20.

    Only the next generation is thought to be chances positive for the Tories, with “someone quite young and able who is not currently in government” getting a plus rating of +9. Who that might be is anyone’s guess, but it does appear that the public are calling time on the same old faces fronting up the Conservative Party.


    ICM Unlimited interviewed a representative sample of 2,052 adults aged 18+ online on 6-8th October 2017. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.



  • The Guardian Campaign Poll 1: April 18th

    This morning ICM/Guardian published an orthodox poll showing an 18-point Conservative lead. This reflected our position over the last two weeks, but was somewhat behind the brace of 21-point lead polls we saw over the weekend, one from YouGov and one from ComRes.

    Maybe those two polls were the straws that broke Theresa May’s back, and responded with a U-turn on calling an early General Election. ICM immediately set in motion our election planning agenda, generating a Flash poll sample of 1,000 people, completed within four hours of the announcement.

    Voting intentions compared to this morning’s poll are as follows:

    Con 46% (+2)

    Lab 25% (-1)

    LibDem 11% (+1)

    UKIP 8% (-3)

    Green 4% (nc)

    SNP 4% (nc)

    PC *% (-1)

    Oth 1% (nc)

    But how the public respond to the snap election is key to this snap poll, and the PM can take heart from an immediate, positive response. Over half (55%) support her decision with only 15% against. But the pattern of response is not heavily weighted to 2015 Conservative voters – a narrow band of support is found across all the parties (with the slight exception of UKIP, whose supporters may fear what’s coming). Indeed as many (65%) Labour intenders support May’s decision as Tory intenders (64%) which must imply that its core is itching for the electoral fight.

    The public recognises that May needs a mandate of her own, particularly with regard to Brexit. Six in ten (58%) think she is right to have called an early election, with only 17% thinking it wrong given the mandate she already has. A similar number (54%) believe that the situation has changed and the PM is right to have changed her mind.

    And the public are pretty sure that she’s headed to a whopping overall majority. A quarter (24%) think it’ll be over 100 seats, with a further 29% suggesting it’ll be an overall majority but less than that number. With a third (33%) not knowing, that leaves only 14% who think another outcome is likely. It should be noted that 44% of current Labour intenders think the Tories will win some overall majority.

    Brexit will undoubtedly feature strongly in this campaign, but the public won’t treat this as a second referendum. Indeed two in three (67%) will treat it as a normal General Election, with only 17% saying it’s a second Brexit referendum by proxy. This might explain why Brexit is only third on the list of issues important to people (23%) just edged out by immigration (24%) and jobs, prices and wages (25%). For many, Brexit is now priced in – easily the most preferred policy on it to promise Brexit no matter what (36%), with a further wanting it so long as negotiations work out well for the UK (25%). Only 15% want to reverse Brexit, which may dampen enthusiasm somewhat over at Liberal Democrat HQ.

    So we have a 7-week campaign in front of us, and few would imagine that the Tory attack dogs will leave the Labour top team alone, constantly reminding the public of who the nation’s alternative leaders are. Well might they, sitting on a fat margin on economic competence (51% for May & Hammond vs 12% for Corbyn and McDonnell) and approval ratings for the PM of +33 compared to Corbyn’s -48.

    As we enter this campaign it’s clear that Labour have an electoral mountain top climb, and its leadership appears to have left its ropes and crampons at base camp.

    ICM Unlimited interview a representative sample of 1,000 adults aged 18+ online immediately after the announcement that General Election had been called on April 18th 2017. Interviews were conducted across the country and the results have been weighted to the profile of all adults. ICM is a member of the British Polling Council and abides by its rules.

  • Labour Leadership recognition poll

    The contest for the next leader of the Labour Party is heating up in line with the field being narrowed down, with just four candidates left in play. All will confess to much work needing to be done, not just in terms of developing a support (or indeed policy) base, but well, in simply communicating to the electorate who they are, never mind what they stand for.

    They might even argue that right now, it doesn’t matter if potential leaders’ public recognition is low, which it is. The public, of course, do not vote in Labour’s leadership contest: only MPs, party members, and unions are eligible for that.

    But let’s not kid ourselves, just like that walk-in moment for newly-weds as they view their future home for the first time, or indeed that critical first 15-seconds interviewees have to create that “we have to have you here” impression on their job inquisitor, the time is now for party leaders to positively imprint themselves on the people they will depend on to propel them toward destination Number 10.

    Just ask Ed Miliband, or Iain Duncan Smith for that matter. They never overcame the image issues that held them back right from the beginning. Indeed, in the public’s mind, there’s no coming back for leaders who aren’t perceived to have ‘it’. So better make sure you do, starting now…..

    Indeed now is the chance to shine for the likes of Andy Burnham, Liz Kendall and even Yvette Cooper, whose highest prize to date was the Department of Work & Pensions brief – and who is also seemingly known as Ed Balls other half (indeed, she was named as ‘Yvette Balls’ by a small chunk of the poll sample).

    On the plus side, politicians who have never particularly basked in public recognition have a clean slate. It is, perhaps, a little more comfortable a journey for Andy Burnham, whose recognition of 23% was easily higher than the rest of the pack. Yvette Cooper followed 6-points behind (17%), with Liz Kendall (10%) and Jeremy Corbyn (9%) a further step behind the pace. For the latter two, low figures are probably to be expected, not previously being high profile figures and/or late entrant to the hustings. They will hope that their recognition in the Labour Beauty Parade – and perceived wider popular appeal to boot – now surge upwards.

    Every respondent was shown a picture of each potential leader, and asked to name them in a free text box. All verbatim contributions were individually assessed, and only marked correct if the surname was correct or spelt only slightly incorrectly such that it was clear that the surname were known. The results are as follows:


    ICM Unlimited interviewed an online sample of 2,006 adults aged 18+ on 19-21st June 2015. Interviews were conducted across Britain and the results have been weighted to the profile of all British adults.

  • ITV Leaders’ Debate poll for The Guardian

    ICM / The Guardian interviewed 1,372 people who watched the live TV debate between the leaders of seven parties: David Cameron (Conservative), Ed Miliband (Labour), Nick Clegg (Liberal Democrats), Nicola Sturgeon (SNP), Natalie Bennett (Greens) and Leanne Wood (Plaid Cymru).

    Among all seven party leaders, Ed Miliband was judged to have ‘won’ the debate by a whisker from David Cameron:

    Ed Miliband – 25%
    David Cameron – 24%
    Nigel Farage – 19%
    Nicola Sturgeon – 17%
    Nick Clegg – 9%
    Natalie Bennett – 3%
    Leanne Wood – 2%

    However, on a forced choice between Miliband and Cameron, the vote split is split 50-50.

    ICM also asked a series of characteristics of David Cameron and Ed Miliband to those who watched the debate. Again, there is a split with Miliband leading on four attributes and Cameron winning on another four.

    Miliband is ahead in terms of:

    • Will govern in the interests of the many, not the few (+22)
    • Understands people like me (+17)
    • Is more spin than substance (-4)
    • Has changed the party for the better (+3)

    On the other hand, Cameron out performs Miliband on the following:

    • Will be more respected around the world (+32)
    • Is good in a crisis (+24)
    • Is decisive (+19)
    • Is backed by his party (+18)

    Both leaders are level pegging in terms of being perceived to have the courage to say what is right rather than what is popular.

    ICM interviewed 4,115 adults aged 18+ online on 30 March – 2 April. All agreed to watch the ITV Leaders’ Debate, and to complete a second interview immediately after it finished, which 1,372 did in the first few minutes. The data on both waves were weighted to the profile of all GB adults, including to recall of 2010 General Election voting. In essence, the post-wave data is ICM’s best guess on what a representative sample of the voting population would say had they all watched the programme.

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  • Cameron and Miliband debate

    ICM / Guardian interviewed 1123 people who watched the debate between Cameron and Miliband, with the Prime Minister edging the outcome by 54% to 46%. Cameron also shaded things having the better arguments and actually answering the questions, as well as being more convincing and appealing.

    However, on empathy issues, such as understanding people like me and doing what’s right rather than what’s popular, Miliband won out, and there is hope for the Opposition leader who held his own and managed to swing a small number of undecided his way.

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